The United Nations Development Programme in Albania launched a partnership with the Millennium and Cineplex cinema networks and Durres Port to raise awareness about the climate change emergency and call on people to play their part and be the first generation to fix climate change.

The centerpiece of the campaign is a short film that brings a ferocious, talking dinosaur called Frankie, to the United Nations’ headquarters to urge more climate action from global leaders. Bursting into the iconic General Assembly Hall, famous for history-making speeches by leaders from around the world, the imposing dinosaur tells an audience of shocked and bewildered diplomats and dignitaries that “it’s time humans stop making excuses and start making changes” to address the climate crisis. “At least we had an asteroid,” the dinosaur warns, referring to the popular theory explaining dinosaurs’ extinction 70 million years ago. “What’s your excuse?”

The Millennium Cinemas Network and Cineplexx are screening the spots ahead of every movie for a period of two weeks. The Port of Durres, the biggest seaport in Albania is also screening the spot through their screens located at the Port and billboards through the city of Durres, home to the Sea Port.  

“The Cinemas offer opportunities to reach a highly engaged, captive audience in a powerful, immersive environment. Durres Port, the largest Sea Port in Albania is already suffering the adverse effects of climate, with storms, tides, and extreme temperatures. Climate change will lead many of these phenomena to worse, hindering or preventing activity at the Port. We are very happy of this partnership and we hope other private sector entities will join the call. Climate Change is everybody’s business” -says Monica Merino, UNDP Resident Representative in Albania.

The Partnership with the Cinema Millennium and Cineplexx networks and Durres Port is part of a campaign by the UNDP in Albania that aims to increase knowledge over the effects that everyone will face if no action is taken to slow down the raise of global temperatures. The Campaign will further raise awareness that everybody’s action count to make a change to the threatening situation that we are living in.