GYB - Growing your business | United Nations Development Programme

Four people in traditional outfits bend over white flowers in a field, picking blooms.

Growing your business

What it consists of

The GYB methodology strengthens the financial, administrative, and productive capacities of MSMEs, cooperatives, and producer associations, so they can become more competitive and access new market opportunities. Through a practical and strategic approach, companies develop the capabilities needed to build sustainable supply relationships and strengthen their businesses in the long term:

Identify and strengthen productive chains and business alliances that connect supply with real market demand.

Comprehensively strengthen business capabilities to develop stronger, more competitive, and more sustainable business models.

Build alliances with public and private stakeholders to generate synergies and enhance the impact of business support.

Directly support productive organizations and small producers to improve their profitability and promote sustained growth.

How we intervene

GYB connects producers with new market opportunities and strengthens their business relationships to generate more profitable and sustainable businesses.

Diagram about Methodological structure of the programme

What we want to achieve

GYB supports businesses to strengthen their capabilities, improve their management, and generate new growth opportunities.

Strengthening stable and equitable ties with the market, improving profitability, reducing dependence on intermediaries, and strengthening business autonomy.

Strengthening organizational structure and business management to improve decision-making, optimize processes, and monitor results.

Maintenance of sustainable levels of production and sales, generating steady income that improves participants' quality of life.

Promoting sustainable production and sales that contribute to generating more stable income, improving profitability, and strengthening business sustainability.

Supporting compliance with tax and administrative obligations, strengthening formalization and facilitating access to new market opportunities.

Some experiences

Behind every methodology are real people, businesses and communities who have put it into practice. In this section, we share some of these experiences: real stories from entrepreneurs, together with publications documenting the results achieved across different countries. A glimpse of how this methodology comes to life on the ground.

Man in cap behind a table stocked with bottles and bread at an outdoor market.

Growing with your Business in Lushnja

12 Albanian businesses grew sales by 20% and their customer base by 40% through hands-on mentoring.

Collage of professionals in business scenes with a green banner that reads Growing Your Business.

Economic Resilience Programme in Viti/Vitina

Eight small businesses in Kosovo created 11 new jobs and signed new B2B deals.

Two women in a cacao field holding cacao pods, smiling under bright sunlight.

Amazonian Women Leading Sustainable Development in Peru

Through cacao cultuvation and the GYB methodology by UNDP, women entrepreneurs in Ucayali and Huánuco are strengthening their communities, conserving forests, and transforming gender roles in their territories.

Group of workers in gray uniforms with pink caps in a warehouse setting, surrounded by crates.

Strengthening Small Businesses in Ecuador Through Development-Oriented Banking

UNDP and Produbanco successfully implemented the GYB methodology in the Metropolitan District of Quito, enhancing the business capacities of over 130 microenterprises and promoting their financial and commercial inclusion.

Economic Empowerment of Women in Rural Kosovo

Local government and UNDP joined forces to support MSMEs, enabling women to transform their enterprises into sources of employment and inspiration for their communities demonstrating how economic inclusion drives sustainable local development.

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