Smiling man behind a counter in a colorful shop, shelves lined with products.

IN MOTION Methodology

What it consists of

The IM methodology strengthens the capacities of micro and small businesses to improve their business practices, innovate their business models and renew their commercial image, driving their competitiveness and growth.

Logo "IN MOTION"
Diagnóstico integral

Carry out a comprehensive diagnosis of the business in key areas (legal, family, operational, market and financial) to design a personalized action plan.

Imagen comercial

Iimprove the commercial image and expand sales channels through the strategic use of digital tools.

Incremento calidad

Strengthen the quality and competitiveness of the business to connect its products or services with the target market.

Innovación modelo de negocio

Incorporate innovation into the business model to promote its adaptation and sustainability in changing markets.


How we intervene

Technical support strengthens MSME management through structured technical support geared toward sustainability and continuous improvement. We work with groups of up to 20 businesses over three months, combining biweekly training sessions with individual technical assistance. In this way, we support each business in the practical application of tools that contribute to its growth and strengthening.

Diagram about Methodological structure of the programme

What we want to achieve

The goal is the optimization of businesses' internal processes and provision of practical tools for making strategic decisions, accessing new markets and operating with greater efficiency and responsibility, strengthening their stability and sustained growth over time.

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