A woman in a yellow shirt and burgundy apron smiles while standing in a food stall.

IN MOTION Methodology


In Motion

This methodology boosts micro and small enterprises by strengthening their comercial practices, innovating their businesses models, and renewing their brand image.

Logo "IN MOTION"

Prime Offering

Diagnóstico integral

Comprehensive business diagnosis in key areas: legal, family, operations, market, and finance, to design a personalized action plan.

Imagen comercial

Improvement of brand image and expansion of sales channels through the strategic use of digital tools.

Incremento calidad

Increased business quality and competitiveness, focused on connecting products or services with a target market.

Innovación modelo de negocio

Incorporation of innovation into the business model, promoting adaptability and sustainability in changing markets.

OBJECTIVE

This methodology aims to revitalize miro and small enterprise business models through comprehensive support, boosting productive capacity, modernizing operations, and strengthening market connections. The goal is to enhance competitiveness and drive long-term sustainability.

Key participants


Empresas
Micro and Small Enterprises

Micro and small customer-facing businesses with a physical location (e.g., retail shops, small restaurants, beauty salons, etc.).

Academia
Academia

Engagement of students to provide technical support to businesses.

Contrapartes
Stakeholders

Establish strategic alliances with the public and private sectors,

and engage cooperation agencies and territorial development initiatives.

Equipo técnico
Technical Team

Training and accreditation of individuals and technical teams from government institutions and universities.

Intervention model

Strengthens the management of MSMEs through structured technical support focused on sustainability and continuous improvement. In groups of up to 20 companies, a consultant provides support for three months with biweekly training and individual technical assistance, ensuring the practical application of tools for business growth.

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Stages

The methodology consists of four key stages, using specialized tools to support businesses with the aim of increasing their competitiveness and consolidating their growth in the market.

Flowchart illustrating

MAIN
BENEFITS

Businesses optimize their internal processes and acquire practical tools that enable them to make strategic decisions, access new markets, and operate more efficiently and responsibly, driving their stability and sustained growth over time.
Businesses