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Growing your business


Growing your Business

This methodology is designed to drive the development of MSMEs by strengthening their financial, administrative, and productive capacities. Its strategic approach enables these enterprises to reach a competitive level that facilitates the establishment of sustainable, long-term supplier relationships with the formal market, thereby ensuring the profitability and stability of their businesses over time.

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Encadenamientos productivos

Identification and strengthening of productive linkages and commercial alliances that connect supply with actual market demand.

Modelos de negocio

Comprehensive improvement of business conditions, promoting stronger, more competitive, and sustainable impact-driven business models over time.

Generar sinergias

Strategic partnerships with public and private entities, generating synergies that enhance the impact of business support efforts.

Apoyo Organizaciones

Direct support to productive organizations and small-scale producers, focusing on increasing their profitability and achieving sustained growth.

OBJECTIVE

To empower small and medium-sized businesses by aligning their offerings with market demands, transforming them into strategic, sustainable, and competitive suppliers. By strengthening their financial, productive, and management capacities, the approach fosters their professionalization, integration into value chains, and adoption of innovative practices.

Key participants

Businesses
Businesses

Micro, small, and medium-sized enterprises (MSMEs) engaged in the production of goods or services with commercial-scale sales.

Cooperatives
Cooperatives

Productive associative organizations or actors within the popular and solidarity economy.

Stakeholders
Stakeholders

Establish strategic alliances with the public and private sectors,

and engage cooperation agencies and territorial development initiatives.

Team
Technical Team

Training and accreditation of individuals and technical teams from government institutions and universities.

Intervention model

Current model
Current model

Producers begin to establish direct commercial alliances with both formal and informal markets, or alternatively, develop fair business relationships with intermediaries, increasing their earnings and fostering sustainability.

Expected model
Expected model

Producers start to generate direct business partnerships with the formal and informal market, or in turn, equitable business relationships with their intermediaries, increasing profits and generating sustainability

Intervention model
Intervention model

Potential customers or potential niches for the products of future suppliers are identified.

Stages

The methodology is implemented in six stages, using specialized tools to establish direct commercial alliances with both formal and informal markets, or alternatively, to develop fair business relationships with intermediaries.

A circular infographic GYB

MAIN
BENEFITS

It enables businesses to establish stable and fair commercial relationships by integrating economic, social, environmental, and cultural sustainability. In doing so, they connect with both formal and informal markets, ensuring profitability and reducing reliance on traders, thereby strengthening their autonomy.
Emprendimientos
Strengthening of the organizational structure with a business-oriented approach, improving decision-making and operational efficiency.
Implementation of a business management system that optimizes processes and facilitates performance monitoring.
Maintenance of sustainable levels of production and sales, generating steady income that improves participants' quality of life.
Awareness and compliance with tax and administrative obligations, reinforcing formalization and access to new market opportunities.
Establishment of fair commercial alliances that ensure profitability and sustainability for the associative group and its members.

Success stories

Two women in a cacao field holding cacao pods, smiling under bright sunlight.
Amazonian Women Leading Sustainable Development in Peru

Through cacao cultuvation and the GYB methodology by UNDP, women entrepreneurs in Ucayali and Huánuco are strengthening their communities, conserving forests, and transforming gender roles in their territories.

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Group of workers in gray uniforms with pink caps in a warehouse setting, surrounded by crates.
Strengthening Small Businesses in Ecuador Through Development-Oriented Banking

UNDP and Produbanco successfully implemented the GYB methodology in the Metropolitan District of Quito, enhancing the business capacities of over 130 microenterprises and promoting their financial and commercial inclusion.

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Kosovo CCSN
Economic Empowerment of Women in Rural Kosovo

Local government and UNDP joined forces to support MSMEs, enabling women to transform their enterprises into sources of employment and inspiration for their communities demonstrating how economic inclusion drives sustainable local development.

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