Behaviour Change Communication Guidance Framework Document

Behavioural Change Communication Guidance Framework Document

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Behaviour Change Communication Guidance Framework Document

March 28, 2023

The Behaviour Change Communication Guidance Framework Document was designed as an output of the behavioural change communication component of the EnGenDER project. The Guidance Framework Document (GFD) as it is also referred to acts as a guide tool in supporting the nine (9) EnGenDER beneficiary countries in the development of their National Behavioural Change Communication Strategies.

The GFD is a useful framework document as it outlines:

(i) the principal features for effective gender mainstreaming, 
(ii) specifies best fit practices for ensuring inclusivity and diversity within behavioural change communication strategies and 
(iii) provides a step-by step guide on the core elements required in developing a Gender responsive Behavioural Change Communication Strategy. 

The document is intended to be used by decision makers such as Government Ministers, Senior Civil Servants, Technical Specialists and Civil Society leaders, especially those working within the Gender Machinery or in the Climate Change and Disaster Risk Reduction sectors.