New ‘Climate Action’ Song to Prompt Vincentians to Move to Action

April 1, 2019

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The UN Development Programme’s Japan-Caribbean Climate Change Partnership (UNDP J-CCCP) Project launched a song on 28 March, 2019. The UNDP team will visit a number of schools and media houses to share climate change knowledge and, to promote the song.

The song, titled “Climate Action” was written and performed by Vincentian artistes Adrian Wright, Danielle Veira and Demion McTair and produced in collaboration with the St. Vincent and the Grenadines Association of Music Professionals (SVG AMP) for the Government of St. Vincent and the Grenadines. It is part of a climate change public education programme being implemented by UNDP J-CCCP in coordination with the Government of St. Vincent and the Grenadines. The programme began in 2017 with a knowledge, attitudes and practices (KAP) survey which indicated misconceptions, gaps in information or understanding and other obstacles to hinder behavior change related to climate change, and was followed by the development, testing and implementation of various communication materials. Yoko Ebisawa, UNDP J-CCCP Project Manager remarked, “we are happy that the song is now ready for distribution and hope that the song will be able to provide an opportunity for Vincentians to prompt climate action.”

Climate Action explores some of the devastating impacts of climate change on St. Vincent and the Grenadines, including severe flooding, hotter summers and stronger hurricanes. With lyrics such as “Climate action (…) move to action (Let’s plant more trees, protect the rivers and streams); Climate action (It’s you and me, let’s make it green),” the song encourages all citizens to adapt to climate change by doing things like replanting trees, reducing pollution, applying energy conservation measures and keeping gullies and other surroundings clean. The climate action song will be disseminated to local radio and television stations starting 28 March, 2019 and is available via UNDP online platforms.