JICA representatives showed particular interest in product development and marketing strategies applied in Karakalpakstan. The discussion covered aspects such as adapting traditional recipes and technologies to modern market requirements, packaging issues, product branding, and channels for promoting OVOP goods.

Four OVOP facilitators in Karakalpakstan, who are active producers themselves, train beginning entrepreneurs in four districts to identify local resources, develop competitive products, and implement effective marketing, introducing Japanese OVOP and "Kaizen" methodologies at the local level.

An important role in the institutional support of the OVOP movement is played by the "OVOP Aral" organization, led by Uzbek and Japanese experts engaged in promoting products at national and international levels. The organization provides comprehensive support to entrepreneurs, including assistance with certification, packaging design, marketing, and establishing sales channels. "OVOP Aral" also serves as a platform for experience exchange among producers and forming a unified regional brand.

The visit to Kyrgyzstan, where OVOP is successfully implemented at the state level in all seven regions of the country, allowed facilitators to study practical aspects of production organization and product sales systems. Particularly valuable was the experience of visiting:

• A production center in Karakol with an integrated structure of four departments (felt, cosmetic, food, and administrative);
• A central coordination office in Bishkek ensuring effective management of the entire OVOP network;
• A sales network through branded stores and retail points at gas stations;