Con vos Fray
Con vos Fray
May 22, 2023
An initiative that promotes community markets and digital inclusion
Nearby stores play a fundamental role in bringing products and services closer to their neighbors, and through someone they trust. These stores leverage innovation when they offer new technologies on a small scale that become essential such as the historic public telephone, the photocopier, the printer, and the mobile credit topup, among others. Today, they can also contribute to the digital inclusion of people in the neighborhood. To this end, the UNDP Argentina Accelerator Lab launched the Con Vos Network (With You Network), a network of nearby stores where neighbors can carry out online procedures of different kinds. This report presents the results of the second pilot test that scales up this innovative grassroots solution connecting community markets with digital inclusion. It was implemented in Fray Mamerto Esquiú, province of Catamarca, Argentina, in partnership with the Municipal Government and the Undersecretariat of Administrative Innovation of the Chief of the National Cabinet of Ministers. The results of this experience are related to those of the first edition in 2021 in Concepción del Uruguay, province of Entre Ríos.