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Maluku, March 4th, 2022 – A Basic Entrepreneurship Training (BET) organized by the United Nations Development Programme (UNDP) and learning platform, Social Innovation Acceleration Program (SIAP) for youth in the Indonesian province of Ambon between February 25 and March 4 through a combination of a webinar presentation and in-person workshop, provided an overview of the basic skills needed as communities begin to build forward better following the COVID-19 pandemic.
Moon L. Marva, Program Advisor, SIAP presented at the webinar, entitled “Escape Business Competition through Authenticity” on Feb 25, following which, 50 participants, including women, youth and people with disabilities attended in-person basic entrepreneurship workshop sessions, where topics ranged from business opportunity analysis and market research to digital marketing, to financial management, held between March 2 to 4. at Pattimura University, Maluku.
Prof. Dr M.J. Sapteno, Chancellor, Pattimura University, in opening remarks noted the importance of encouraging entrepreneurship. “By doing business you can contribute to building resilience from the economic crisis due to the impact of the COVID-19 pandemic. You cannot always depend on your parents. Eliminate that dependence. "he told the gathering.
Lila R. Sukendy, Associate Social Innovation Acceleration Program, SIAP noted that the program was designed to encourage the community to kick start their business. “Through Basic Entrepreneurship Training (BET), we are supporting the entrepreneurship sector, as well as providing support for you all to build your own business by sharpening the business acumen,” she said. “Materials that were covered included business ideas, product planning, business opportunity analysis, digital marketing and more,” She added.
Richard Louhenapessy, Mayor of Ambon, who was represented by the Regional Secretary of Ambon City, Dr Agus Ririmase, at the event noted, "Basic Entrepreneurship is an important thing, especially in the midst of the COVID-19 pandemic. Currently, it is quite difficult for young people in Maluku to find employment. For Pattimura University students who attended, I hope you will actively participate in this training because it will be very useful for your future endeavours.”
Ririmase added, “As a student, you must innovate as we restart after the global economic crisis. It is highly recommended that we develop a business, if possible.
Sheila Teta Carina, Technical Coordinator of the Impact Fund at UNDP Indonesia’s Innovative Financing Lab noted the importance of providing basic training as a means to giving the economy a jumpstart. “This Basic Entrepreneurship Training Program is aimed at building entrepreneurial skills among disadvantaged groups. These populations have been severely impacted by the COVID-19 pandemic and can’t access the real economy. We need to encourage entrepreneurship, particularly in the digital economy after the COVID-19 pandemic,” she said.
Basic Entrepreneurship Training is an opportunity to explore of the potential of Ambon, Maluku’s resources. This training also provides an opportunity for entrepreneurs in the region to overcome economic problems during the socio-economic crisis due to the COVID-19 pandemic.
“In the last 10 years, the number of entrepreneurs in Indonesia has increased by 3.5 percent, which is supported by the development of information, technology, and innovation. However, the main factor is the increasing awareness and ability of young people in Indonesia to create and seize business opportunities independently by becoming entrepreneurs,” said Adryan Hafizh, Co-Founder, SIAP.
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For further information contact:
UNDP Indonesia Communication Specialist, Tomi Soetjipto, suryo.tomi@undp.org
UNDP Indonesia Communication & Strategic Engagement Specialist, IFL,
Kamal Najmus Salehin,kamal.salehin@undp.org
Rizki Putri Amaliastuti
Social Innovation Acceleration Program (SIAP), Marketing & Community Outreach,
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About UN MPTF COVID-19: Employment and Livelihood
Basic Entrepreneurship Training is part of United Nations MPTF COVID-19 Response and Recovery – Employment and Livelihood project implemented by UNDP (United Nations Development Programme), ILO (International Labor Organization), UNHCR (United Nations High Commissioner for Refugees) and UNAIDS (United Nations Program on HIV/AIDS). The project aims to ensure that during the current socio-economic crisis, no one will be left behind and marginalized, especially women, youth, people with disabilities, and to those who work in the informal economic sector
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About UNDP and the Innovative Financing Lab
The United Nations Development Program (UNDP) is the leading United Nations organization working to end the injustices of poverty, inequality, and climate change. Working with an extensive network of experts and partners in 170 countries, we help countries build integrated and sustainable solutions for people and the planet. Learn more at www.undp.org or follow us at @UNDPIndonesia
The Innovative Financing Lab is a UNDP platform focused on achieving the Sustainable Development Goals (SDGs) and serves as a collaborative space for governments, the private sector, investors and entrepreneurs, religious organizations, communities, United Nations organizations, and other partners in mapping, analyzing financing gaps and opportunities, co-design and test new financing solutions, help align investments with the SDGs, measure progress and evaluate the impact.
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About the Social Innovation Acceleration Program (SIAP)
SIAP is a learning platform and an accelerator for aspiring and emerging social enterprises. We strive to build a world with equal opportunity by fostering a tribe, initiating sustainable impact, and enabling systemic change. Our mission is to become a launchpad for social enterprises and work with them to create long-term sustainable impact and solve some of the country's most pressing economic and social issues.
