UN Development Programme Disrupts Global Television Airwaves with Shocking Weather Forecasts from the Future to Mobilize Climate Action Today

The Weather Kids campaign, created in partnership with the World Meteorological Organization and The Weather Channel, calls for urgent climate action for the next generations.

March 22, 2024

New Delhi – March 22, 2024 – Global television audiences who tune in for their local weather reports today are in for a surprise – a special forecast from the year 2050. While the format is familiar, the forecasts – anchored by children – are not. These young TV meteorologists joined the United Nations Development Programme (UNDP) for its newly Weather Kids campaign, created in partnership with the World Meteorological Organization (WMO) and The Weather Channel, the flagship consumer brand of The Weather Company. Supported by global celebrities and UNDP Goodwill Ambassadors, including Oscar-winning Malaysian actor Michelle Yeoh, American actor Connie Britton and Danish actor Nikolaj Coster-Waldau, the campaign is part of UNDP’s efforts to boost awareness on the impacts of climate change and to mobilize people around the world to take meaningful climate action for future generations. 

Watch the 2050 forecast delivered by Weather Kids:


The segment warns viewers that rising temperatures will continue to bring more of the catastrophic climate change impacts that we are currently experiencing to people and the global economy.

The forecast ends with a powerful plea from the children: “It’s not just a weather report to us. It is our future.” Viewers are encouraged to sign a pledge to act by making financial decisions that align with sustainability and educating themselves on climate solutions and global climate action. UNDP’s new video series Climate Action Explained, narrated by Nikolaj Coster-Waldauwhich complements the campaign, highlights some of the concrete solutions that are already happening. 

“The Weather Kids add a powerful voice to alert us to a future that will certainly materialize if we do not take meaningful climate action today,” said Achim Steiner, UNDP Administrator. “Continued inertia on climate change will lead to an increasingly uninhabitable planet for the ‘kids of today’ and future generations. We can only course-correct if we move at speed and scale now. That includes decarbonizing our economies and advancing access to affordable, clean energy for all; protecting and restoring our natural world; and empowering communities to have their say in their countries’ climate pledges.”

The Weather Kids campaign is part of UNDP’s efforts to inspire public conversation and mobilize action on climate change on the road to the COP30 climate negotiations to be held in Brazil 2025. COP30 will mark the ten-year anniversary of the 2015 Paris Climate Agreement and is a critical opportunity to get the world on a path aligned with limiting global temperature rise to 1.5 degrees Celsius, as countries submit a new round of climate actions and goals they plan to undertake. These plans – known as ‘Nationally Determined Contributions’ (NDCs) - are at the very heart of the global fight against climate change.

In India, the campaign has forged a partnership with the India Meteorological Department (IMD), the Government of India’s principal agency responsible for meteorological observations, weather forecasting, and also one of the six Regional Specialized Meteorological Centres of the WMO.

“The recent report released by the WMO shows how most of the climate change indicators reached record levels in 2024. Today more than ever, we need urgent climate action to safeguard the future of our children. Through our partnership with UNDP for this campaign, we hope to deliver a powerful message that catalyzes the masses, as underscored in the initiative of Lifestyle for Environment, or LiFE, of Government of India,” said Dr. Mrutyunjay Mohapatra, Director General of Meteorology, India Meteorological Department, Government of India, and the Permanent Representative of India to the WMO.

“Whether accelerating the transition towards renewable energy or promoting sustainable lifestyles, India has played a leading role in highlighting the urgency of climate action. Supporting this call are the country's young people, determined to secure a better future for all. UNDP's new global campaign, Weather Kids, aims to amplify the call for scaled-up and urgent climate action through the voices of young people across the globe. We hope this campaign will inspire more people to make climate action a part of their daily lives,” said Caitlin Wiesen, Resident Representative, a.i., UNDP India.

Weather Kids is underpinned by UNDP’s extensive work on climate change. In India, UNDP is working with governments, private sector, development organizations and communities across the entire spectrum of climate action including climate mitigation and adaptation, climate finance, circular economy, natural resource management, biodiversity conservation, and education and awareness. Through policy engagement and projects on the ground, UNDP is actively supporting India’s achievement of its Nationally Determined Contribution (NDC).

Designed to emulate weather reports television viewers see every day, the projected forecasts were developed using data from the Intergovernmental Panel on Climate Change (IPCC) and UNDP’s Human Climate Horizons data platform.

The Weather Kids will air on news channels in more than 80 countries around the world.

This global reach was made possible by a broad coalition of partners, many of whom donated their time and services for this common cause. In addition to our core partners the World Meteorological Organization (WMO) and The Weather Channel, the flagship consumer brand of The Weather Company, UNDP would like to thank: Activista; Earth X; Pvblic Foundation, The Artery, ICCO – the International Communications Consultancy Organization – and SAWA, the Global Cinema Advertising Association and its network of members.

About UNDP

UNDP is the leading United Nations organization fighting to end the injustice of poverty, inequality and climate change. Working with our broad network of experts and partners in 170 countries, we help nations to build integrated, lasting solutions for people and the planet. Learn more at undp.org or follow at @UNDP.

About WMO

WMO is the United Nations system's authoritative voice on the state and behaviour of the Earth's atmosphere, its interaction with the land and oceans, the weather and climate it produces and the resulting distribution of water resources.

About The Weather Company  

A global leader in weather data, forecasting and insights, The Weather Company provides scalable, proven solutions to help people and businesses around the world make more informed decisions and take action in the face of weather. The world’s most accurate forecaster serves the media, advertising, aviation industries and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). Visit weathercompany.com.