This World Environment Day, Frankie the Dinosaur travelled to India as part of the global campaign Don't Choose Extinction.
Frankie Visits India for World Environment Day
July 5, 2022
04 June - 05 July 2022
Frankie took over Qutub Minar — a UNESCO World Heritage Site — and Safdarjung Tomb, a sandstone and marble mausoleum in India's capital city. The two monuments were lit up with a 3D projection of Frankie and the messages of Only One Earth: Don't Choose Extinction. The messaging is a stark reminder that while the dinosaurs went extinct due to an asteroid, we humans are driving ourselves extinct through climate change. At the Safdarjung Tomb, an online pledge was also promoted where people showed their commitment to Don't Choose Extinction, and their name was flashed on the monument.
To reach more people, a large installation of Frankie the Dino was set up at CyberHub Gurgaon, a premium food, entertainment, and retail destination near the national capital, which on average sees a footfall of over 35,000 people per day. Here Frankie also made an in-person appearance leaving the people surprised and curious.
The Hindi version of the global 'Don't Choose Extinction' film was launched at CyberHub by Shoko Noda, Resident Representative, UNDP India, Shombi Sharp, Resident Coordinator, United Nations, and Atul Atri, Assistant Vice President and Center Head, DLF CyberHub and DLF Horizon Center. Prajakta Koli, Actor, YouTube Artist, Content Creator and UNDP Youth Climate Champion has provided the Hindi voiceover.
For World Environment Day, Frankie the Dino took over Qutub Minar, a UNESCO World Heritage Site, and Safdarjung Tomb, a sandstone and marble mausoleum in India's capital city.