HRH Crown Princess Victoria of Sweden has a long and strong commitment to sustainability, poverty eradication, democracy, climate action and equality. Since her appointment as UNDP Goodwill Ambassador in 2023, the Crown Princess has been an influential force in the fight against poverty, inequality and climate change.

“It is a great honor to have been named Goodwill Ambassador for UNDP. It gives me additional opportunities to support the work for the Sustainable Development Goals. I look forward to immersing myself in UNDP's work to prevent many of the difficult challenges the world faces today that affect people all over the world.”

The Crown Princess has taken an active role in UNDP’s work and engaged with projects and initiatives worldwide. Examples of this include her visits to Bangladesh and Nigeria, through which she highlighted how UNDP’s work on climate adaptation and inclusive digitalization contributes to poverty reduction, gender equality and greater resilience against future crises. The Crown Princess has also participated in the UN Ocean Conference in Nice, where focus was on efforts to achieve a sustainable marine economy, measures to combat plastic pollution and the central role of the oceans in global development. 

Even before her appointment as Goodwill Ambassador, the Crown Princess had a longstanding commitment to sustainable global development. Her dedication to environmental and climate-related issues led to her appointment by then UN Secretary-General Ban Ki-moon as one of 17 Advocates for the UN’s Sustainable Development Goals during 2016–2019.

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