Study of Artisan Sectors in Georgian Municipalities

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Study of Artisan Sectors in Georgian Municipalities

September 24, 2021

The study presents an overview of key technological groups and major artisan businesses in the surveyed areas, accumulated infor­mation on their type and size, gender-related topics, youth engagement and skill development issues. The publication highlights the challenges connected with material supply, workshop infrastructure, and production-related topics such as the quality of final pro­ducts, pricing, distribution, offline and online marketing channels, branding, packaging, and promotion.

The study of the artisan sector in the municipalities of Keda, Khulo, Borjomi, Ak­halkalaki, Tetritskaro, Kazbegi, Lagodekhi, and Dedoplistskaro was conducted in July-August 2020.

The document was prepared with the assistance from the European Union (EU) and the United Nations Development Programme (UNDP) under the EU Neighbourhood Programme for Agriculture and Rural Development (ENPARD).