Listening to 200 young people about work, purpose and the future

What surprised us, what we’re changing and why “any job can be a sustainability job”

November 12, 2025
Students wearing white lab coats sit in a bright classroom.

Students learning at a biohacking laboratory in Skopje, North Macedonia.

Photos: UNDP North Macedonia

This blog series takes a look at some of the issues in focus at our upcoming Istanbul Development Dialogues, a global development forum for shaping sustainable development futures through policy and innovation in Europe and Central Asia, bringing together leaders, experts and changemakers to forge new partnerships and solutions.  
 

When we launched the Future of Work Academy, we weren’t sure what to expect. Would young people across Eurasia really sign up for a six-week virtual journey about the green and digital transitions—two themes that often feel abstract even to policy folks?

We assumed interest might be limited. We were wrong.

Over 2,300 young people applied, with more than 200 joining the live sessions from across Eastern Europe, Western Balkans, Central Asia, South Caucasus, and Türkiye. Week after week, they logged in to discuss everything from AI and air quality to circular textiles and career storytelling. What we thought might be a niche topic turned into a vivid conversation about agency, purpose and what it means to build meaningful work in a world in flux.

The World Economic Forum’s Future of Jobs Report (2025) reminds us that nearly 40% of today’s core skills will change within just a few years, and that 23% of jobs globally will transform due to digitalization, the green transition and new technologies. Our Academy pilot was created to help young people navigate that change - connecting digital and green transformations with real career paths. But as the weeks unfolded, we realized that our own assumptions about youth, skills and the “future of work” needed a rethink.
 

Assumption 1: Everyone already ‘gets’ the Future of Work  

We assumed young people already had a grasp of what “the future of work” meant: automation, green jobs, hybrid skills, lifelong learning. After all, the terms fill conference stages and LinkedIn feeds. It turned out that while the youth were deeply curious, many were encountering these ideas for the first time  . For some, the concept of twin transitions—green and digital—felt distant until we translated it into everyday life: local energy systems, polluted air or even a mango farm in Kazakhstan.

“When I joined, the twin transition was something very new. I didn’t see them together before.” 
– Participant, Central Asia

Lesson: Global narratives don’t always translate directly into local realities. Next time, we’ll start with economic and sectoral deep dives: what’s actually happening in each country’s labour market, and connecting those realities to the bigger transitions shaping our future. Because while tech and green jobs are critical, so are the local manufacturing, service or creative sectors that can still benefit from digitalization and low-carbon innovation.

We’ll dive deeper into country-specific labour dynamics—from green manufacturing in Türkiye to digital entrepreneurship in Georgia—and bridge those with UNDP’s work on just transitions.
 

Assumption 2: The education–employment model (must) still work  

We used to think the biggest barrier still for young people was a lack of formal skills. The traditional model — “get a degree, then a job” — still feels essential in many ways, but it’s also increasingly showing bigger cracks. Degrees still matter, but they’re no longer enough on their own. Our speakers and participants reminded us that while education provides the foundation, the real differentiator lies in how people continue to learn, adapt and connect what they know to real-world challenges.

They wanted more practice: micro-projects, mentors and opportunities to experiment safely. They asked sharper questions than we did, like: “If we rely more on air-quality data, how do we avoid reinforcing inequalities between data-rich and data-poor regions?” or “can digital twins be applied for sustainability in cities like ours?”

“The concept of ‘learning workers’ really stayed with me — it’s not enough to have a degree anymore.”
– Participant, Western Balkans

“I have friends who don’t even know about LinkedIn — so face-to-face connections are still important.”
– Participant, Serbia

Lesson: We need to go beyond teaching to enabling mentoring loops, peer exchanges and opportunities for storytelling that help people explain not just what they do, but who they are and why it matters. Because the old education-to-employment conveyor belt is too narrow for today’s reality of fractional work, multi-career lives and lifelong learning.


Assumption 3: Youth are chasing tech jobs; impact comes later

We expected an overwhelming focus on AI, tech or data science. Those interests were there - but what stood out was how consistently participants linked technology with purpose. They wanted to use digital tools to restore forests, map pollution or improve local governance. One even asked how the film industry, with all its production technology, could reach net zero.

As one speaker put it: “Stop looking for a sustainability job—any job can be a sustainability job.” Participants (and us) took that to heart, recognizing that purpose and employability aren’t opposites; they can be much more intertwined.

“The Academy helped me connect my environmental and biodiversity background with finance — green finance now made more sense as a possible career path, although my country might not focus on it yet.”
– Participant, South Caucasus  

“I was surprised that even the textile industry is focusing on sustainability!”
– Participant, Türkiye

Lesson: The future of work doesn’t have to be about choosing between tech and impact- it’s about fusing them more. We’ll design future Academies to increasingly reflect and unpack this interdisciplinary mindset: pairing AI with climate adaptation, data with inclusion and business with biodiversity.

So, what else will we do differently next time?
1.    Shift from skills lists to storytelling: In a world where AI can already write better than most of us, the most human skill might be the oldest one: storytelling. We’ll intentionally weave storytelling practice into sessions - to help participants frame who they are, what they care about and how they want to contribute.
2.    Design for dynamic learning: Build on the speaker presentations with a mix of reflections, peer learning, Telegram chat and mentor-supported projects.
3.    Rethink credentialing: Focus on experience portfolios over certificate only - practical, demonstrable skills that show adaptability and curiosity. 

“Some people during the breakouts said they are already mentoring others on topics they learned here.”
– Facilitator reflection, final session

“I appreciate the reflection exercises — it helps tie the whole session together beautifully.”
– Participant feedback, wrap-up
 

Closing Reflection

The Future of Work Academy was a pilot, an experiment to learn from. We set out to test ideas, connect disciplines and understand how young people across Eurasia are thinking about work in a world of constant change. And like any good pilot, it taught us as much about our blind spots as about what worked.

We learned that assumptions can be useful starting points but poor conclusions. We learned that curiosity scales better than content. And we learned that when we create spaces for young people to reflect, question and connect, they often lead the way.

Ultimately, this was never about having all the answers — it was about building a better set of questions for the next time.
The Future of Work Academy reminded us that our role isn’t to predict the future - it’s to help young people shape it.
 

 

Banner for Istanbul Development Dialogues with Turkish flag and map of Turkey on the right.