Wondering how to digitally transform sales and marketing of the enterprise?

This manual provides clear and simple guidelines to private companies in Bosnia and Herzegovina on how to optimize their business processes by adopting information technologies and help them define their own e-commerce road map.

Digital transformation of sales implies an automatization of the sales process, but also the establishment of an e-commerce system or sale of goods/services online. From a business perspective, e-commerce changes the way in which a seller and clients communicate. On the one hand, e-commerce makes it possible to provide information to consumers and enable them to buy online without going to a store. On the other hand, sellers have the chance to use new ways of interaction with consumers by means of information technology.

However, how can one start online sales?

For this very reason, the manual provides guidelines on the process of introducing or improving e-commerce. The manual provides answers to two essential questions:

• What are the key steps for the establishment of an e-commerce system or development of an e-commerce road map?
• What are the elements (structure) of the e-commerce road map?

E-commerce road map is one of the most essential strategic documents of a company. However, many companies struggle with its development. In this respect, guidelines for a successful implementation of the e-commerce and e-commerce road map development may be extremely useful for any company that aims at a digitalization of its sales.