The Regional Local Democracy Program in the Western Balkans, funded by the European Union (EU) and implemented by the United Nations Development Programme (UNDP), invites young individuals to a free informal education program in the fields of "Google Analytics" and "Advertising, Marketing, and Media."

ELIGIBILITY 

Young people between the ages of 18 and 30 who have the following status can participate in the trainings. People with disabilities will have priority in each of the categories.

• Residence in the territory of one of the 13 partner cities/municipalities of the ReLOaD2 project: Bihać, Centar Sarajevo, Gacko, Goražde, Grad Istočno Sarajevo, Gradiška, Mostar, Novo Sarajevo, Prijedor, Prozor-Rama, Rudo, Ugljevik and Vitez (certificate of residence )
• Unemployed young people (proof: confirmation from the records of the Institute / Certificate of tax office about contributions)
• Final year students of the first and second cycle of study (proof: certificate of study)

• Employed young people (with the condition of regular attendance at trainings)

In case of an insufficient number of applications, the ReLOaD2 project will consider candidates up to the age of 35.

TRAINING CONTENT (Advertising, Marketing, and Media) by Link Group d.o.o. / Business Academy

Through advanced and dynamic training, participants will have the opportunity to explore the world of digital marketing and advertising. This comprehensive program is designed to equip young people with modern marketing skills. Participants will gain knowledge about creating marketing strategies, digital marketing, social media, SWOT analysis, promotion, and more.

The training is intended for all young people who want to change their career, expand their existing knowledge, or learn something completely new.

Duration: Six months. The exact start of the training will be announced soon.

Format: Online or in-person for participants from Sarajevo Center, Novo Sarajevo, and East Sarajevo 

Planned number of participants for the online format: 25 

Planned number of participants for in-person training: 25

TRAINING CONTENT (Google Analytics)  

Under the guidance of experts, young individuals will have the opportunity to grasp the basics of Google Analytics tools and obtain free certificates from Google Analytics Academy - Google Analytics for Beginners and Advanced Google Analytics. Through participation in this training, participants will learn how to analyze data and gain insights into advanced features of Google Analytics, including data collection, processing, configuration, and more advanced tools for analysis and marketing.

The training is intended for all young people who want to delve into the world of analytics, learn the basics that can help them in further education and advancement in this field, or for those who want to expand their existing knowledge.

Duration: Five weeks, three times a week. The exact start of the training will be announced soon. Format: Online 

Requirement: Basic knowledge of the English language; computer literacy 

Planned number of participants: 25