Regenerative Agriculture and Digital Entrepreneurship

The Impact of KURIMA

January 15, 2025
A large group of people in green shirts holding certificates, gathered outside a building.
UNDP Angola

UNDP's Kurima Project has been promoting the growth of young entrepreneurs, with a focus on women, in the provinces of Benguela and Huíla.

The initiative promotes training in agribusiness, sustainability, and digital market strategies. With the support of PIN, ADRA, and SEIVA, and the collaboration of StratLab and Agranossa, the programme has transformed lives, empowering farmers, traders, and small business owners to expand their activities with innovation and profitability.

Two women smile while holding a certificate in a celebratory setting.

Closure of Training

UNDP Angola

Over the past few months, the project has stood out for providing practical and accessible knowledge to rural entrepreneurs, helping them to adopt regenerative agriculture principles and integrate digital technology into their businesses. 

The impact goes beyond productivity; participants from the municipalities of Dombe Grande (Benguela) and Humpata (Huíla) report significant changes in their market approaches, ensuring greater economic autonomy and a more promising future for their communities.

Kurima Project is an initiative for young entrepreneurs of the future, connecting them to agribusiness and new opportunities.
Laurinda Duarte, Kurima Project Supervisor
 Transformation Through Training 

In the municipality of Humpata, Buda de Sousa and Zenilda Fernando gained a new perspective on agriculture and the market.  

‘Now I understand that, as peasant farmers, we must generate profit and add value to our work,’ said Buda, the young farmer, during the closing ceremony of the training in the region.

Zenilda, a trader, also emphasised the importance of the knowledge she had acquired:

‘The course exceeded my expectations! I learned about agribusiness, planning, strategies and finance. I also discovered how digital entrepreneurship can help promote our businesses on the internet.’

 

The digital component has been one of the key differentiators of the Kurima Project, enabling small producers and traders to reach new markets and increase the visibility of their products. In an increasingly connected world, access to digital tools is essential for the competitiveness of rural businesses.

Rafael Fonseca, a trainer for the project, reinforces this idea by highlighting how digitisation can transform the reality of entrepreneurs:

‘The project is bringing small producers into what is the largest market in the world: the digital market. Now, with a smartphone, they can showcase their products and reach supermarkets and large retail outlets.’

In Dombe Grande, this new access to markets was fundamental for Futura Segundo, a pastry chef who previously worked without technical knowledge and without profit.

A woman proudly receives a certificate from a man in a green shirt, with others in the background.

‘“With the course, I learned how to apply strategies and promote my work on social media. Today, I see real results!”  - Futura Segundo

A New Generation of Rural Entrepreneurs

The impact of Kurima Project goes beyond technical training. It strengthens the resilience of rural communities, improves the living conditions of young entrepreneurs, and opens up new market opportunities. The training offered not only teaches good agricultural practices but also promotes digital inclusion, ensuring that participants have the tools to compete in a modern and dynamic market.

With the ongoing commitment of PIN, ADRA, and SEIVA, more young people will be able to transform their businesses and secure a prosperous future, becoming protagonists of a more sustainable and innovative rural economy.