“Shoot For Inclusion” regional sport/basketball tournament in Tirana

UNDP Albania

Youth 4 Inclusion, Equality & Trust


The project focuses on partnering with young men and women to address divisive narratives and hate speech – increasingly pernicious threats to sustained peace in the region – to enhance social cohesion within but especially across the zones involved. It aims to promote constructive narratives and counter hate speech and patriarchal gender norms in order to increase inter-group dialogue, mutual understanding and gender equality. It will build upon and leverage existing capacities, organizations and mechanisms as much as possible, and to reach marginalized youth.

Overall objective of the project is to enhance young people dialogue and trust across the region by promoting fact-based, positive narratives and gender equality in the media and public spheres by contributing so to achieve SDGs 4, 5, 10, 11, 16, 17.

The project is focused to work locally in six Balkan countries of Albania, North Macedonia, Serbia, Bosnia and Hercegovina, Montenegro and Kosovo*, while creating synergies at regional level. Locally implemented activities will ensure linkages with other parts of the region. These regional synergies and linkages will focus on sharing outcomes and learning from the locally implemented activities.


Over the past three decades, Albania, Bosnia and Herzegovina, Montenegro, North Macedonia Serbia, and Kosovo have witnessed significant change and undergone major processes of transformation, beginning with the collective experiences of the breakdown of communism across Eastern Europe, and then the collapse of the former Yugoslavia and the accompanying violent conflicts. Several peace agreements and constitutional arrangements successfully helped transition most parts of the region out of conflict. Authorities have also embarked on ambitious socio-economic, administrative and governance reforms, and have committed themselves to the EU accession path.

Yet certain challenges to peace and regional stability remain. There are considerable gaps in social, economic and political inclusion and/or participation in political and civic life. In many critical domains there is limited constructive dialogue, there are differing narratives about the past, present and future. 

The increase in divisive narratives and rhetoric has highlighted the need for more constructive, fact-based narratives and respectful public discourse within and across communities, countries/territories. Divisive narratives are taking place on the internet, particularly on social media, as well as in public debate, political rallies, sporting events, and in everyday social interaction, and have the potential to aggravate regional dynamics, mistrust and grievances.

With the region witnessing high numbers of youth emigration, young people, particularly those who remain in the region, continue to experience legacies of the past. This is particularly the case for those living in segregated ethnic majority areas and learning in segregated schools and education systems, with no direct memory of joint peaceful coexistence. Some commentators see youth, with the inter-generational transfer of trauma and constructed nationalistic narratives, more hardened in their identity and their views of the “other”.

Traditional gender norms to a large extent prevail in the region. The “negative legacies of the past” are notably the result of toxic and militarized masculinities in the region; as well as the absence of women from public life, and peace negotiations in particular. Those legacies impact the level of violence, with violence against women (particularly against women human rights defenders or women in politics) considered to be the most widespread forms of violence throughout the region. Hate speech in the region builds on misogyny and homophobic discourses, notably in the social media. Divisive and polarizing voices have notably leveraged the so-called “gender ideology” and given rise to more rigid gender stereotypes that young men and women are expected to fulfil.

The COVID-19 pandemic and misinformation have only aggravated these dynamics. There has been an increase in divisive rhetoric that targets women and girls disproportionately, new forms of violence and cyber-bullying, inter-ethnic tensions, and intolerance and discrimination of minorities and marginalized groups. The pandemic has reinforced traditional gender norms, deepened gender inequalities and exposed violence against women as one of the most far-reaching and persistent rights abuses in the region. The pandemic has also plunged most of the region into economic downfall, affecting the livelihoods and economic prospects of young men and women across the region, and undermines the possibilities of many young men to live up to societal expectations to be economic providers, protectors or decision makers.

The project targets the need for action in support of a regional approach to promoting constructive narratives as a countermeasure to the prevailing discourse of division. It is aligned with the EU enlargement strategy and accession requirements, with the Western Balkans Regional Cooperation Council (RCC) Strategy and Work Programme 2020 – 2022, guided by the Joint Declaration on a Western Balkans Agenda on Innovation, Research, Education, Culture, Youth and Sport 2020, and the EU Youth Strategy 2019-2027.

Under this initiative, UNDP and UNFPA Albania are partnering with Minister of State for Youth and Children, department of Journalism and Communication, Media, Sport Associations to target young journalists, youth engaged in sports, youth municipal councilors and more importantly vulnerable and marginalized youth, in order to engage them in activities that counter hate speech, divisive narratives and rhetoric, traditional gender norms and toxic masculinity, and promote trust and inclusion and equality. 

Major Achievements

Outcome 1 achievements:

  • Capacity building activities for 100 representatives of the Youth Municipal Councils across Albania focused on strengthening their structures and promoting the participatory and all-inclusive decision-making processes in the cities and regions as well as how to address hate speech. The event was conducted on the occasion of the international youth day on 12 August 2022 as a cooperation between UNDP, UNFPA and Ministry of State for Youth and Children. 
  • Continuous legal assistance to the Ministry of State for Youth and Children to support the implementation of the National Youth Strategy that has been drafted with assistance from UNDP, UNICEF and UNFPA.
  • Two bootcamps organized by UNDP and UNFPA in the period of March-June 2023 with participation of 100 young people representing 27 youth designed ideas   on countering hate speech through innovation, art and journalism.
  • 30 young girls as boys as winners of the boot camps received mentorship & financial support to implement their 12-youth designed and led projects on countering hate speech through innovation, art and journalism. 
  • 4 animated videos produced by youth, to promote the role of youth in democracy and in voting processes are developed and broadcasted in social media during May-July 2023.
  • An electronic platform developed by youth to support their peers to take informed decisions in voting processes finalized in July 2023.
  • One graphite/mural created by youth promoting peace and no hate speech created by youth and inaugurated in Kamza Municipality in June 2023. 
  • Twelve podcasts touching upon issues concerning youth in the country, produced and broadcasted in social media during the period of June-August 2023. 
  • During July-September 2023, eight youth designed ideas have been receiving mentorship and financial support for the implementation. Youth designed and implemented ideas involve four graphic novels, three documentaries and short films, one theatre, a website and a series of four podcasts, which promote non-discrimination and no hate speech on the grounds of race, ethnicity, sexual orientation and gender identity, disability, religion, as well as promote positive models of youth from different backgrounds.

Outcome 2 achievements:

  • A partnership agreement signed on 19 April 2023 with the Faculty of History and Philology on behalf of Department of Journalism and Communication was signed, to identify stereotypes in traditional and social media, increase the knowledge and capacities of 600 students, 40 young journalists, and of the public on the use of constructive narratives by avoiding stereotypes of a wide array of grounds. 
  • Ongoing implementation of a twelve month awareness and behaviour change campaign against the hate speech phenomenon under the main slogan of “Fjala vret! Mendoje mirë! and Fjala vret! Peshoje mirë!” (Words kill! Think carefully!”). The campaign is addressing hate speech on the grounds of race and ethnicity, gender, sexual orientation, religion, disability, lifestyle, age, education, political views and more. 
  • Ongoing cooperation with Special Olympics Albania to implement a national sport tournament with the engagement of 80 young people with and without disability and a regional sport event with the participation of 35 athletes from Albania, Kosovo, North Macedonia, Bosnia and Hercegovina and Serbia. Sport events are used as platforms to promote inclusion, non-discrimination and convey strong messages against hate speech.

Project Outcome

Outcome 1: Collaborative youth platforms advance dialogue, mutual understanding and gender equality across the region.

Outcome 2: Youth journalists and activists across the region create and promote constructive and gender sensitive narratives in the media and through education, culture and sport.

*  All references to Kosovo shall be understood to be in the context of Security Council resolution 1244 (1999).



April 2022


May 2024






United Nations Development Programme


Peacebuilding Fund







Full Project information