Building on lessons learned from the implementation of the Scaling up Climate Ambition on Land Use and Agriculture through Nationally Determined Contributions and National Adaptation Plans (SCALA) programme, co-led by UNDP and FAO, this brief explores how engaging the private sector can drive effective climate action in agriculture and land use. Identifying challenges, opportunities and solutions, it demonstrates how businesses can play a pivotal role in supporting countries to implement their climate commitments. Through the SCALA programme, FAO and UNDP are fostering collaboration between governments and private sector actors, reducing investment risks, and strengthening the business case for sustainable practices. With targeted support across 12 countries and beyond, SCALA is helping to translate climate goals into concrete actions that enhance resilience and sustainability in agrifood systems.