This report was created in partnership by UNDP and the Secretariat of the WHO FCTC. It provides evidence-based guidance to help governments identify and counter misinformation disseminated by the tobacco industry. It highlights the industry’s long-standing tactics to distort facts, obstruct tobacco control measures, and undermine tobacco control. The product categorizes common myths promoted by the industry—such as claims that tobacco control harms economies, reduces tax revenue, or leads to illicit trade—and systematically refutes them with empirical data and global experience. It emphasizes that strong tobacco control policies contribute to economic growth, poverty reduction, and sustainable development, aligning with the SDGs.

The piece underscores the importance of safeguarding public policy from industry interference, in line with Article 5.3 of the WHO FCTC. By strengthening multisectoral coordination, transparency, and accountability, governments can effectively prevent industry influence and advance global health objectives. The publication concludes that debunking misinformation is not only critical for protecting health but also for promoting social justice, environmental sustainability, and equitable development outcomes.