As part of the Decade of Action to achieve the Sustainable Development Goals, UNDP and Sustainable Partners Inc. have partnered with seven unique social influencers to spotlight the role that digital and social media can play in achieving the Global Goals.
The campaign includes short films from actor Rainn Wilson; Olympic gold medalists Hope Solo and Michael Johnson; Josh Horton: 19-time Guinness World Record Holder; actor, dancer and choreographer Sean Lew; wildlife photographer and TV host Robert Irwin; and the Platinum-Certified alternative band AJR.
The films are meant to entertain, educate, and fundraise simultaneously. They focus on the 17 Sustainable Development Goals, and showcase the diverse and creative utility of digital media for social good. To underscore this effort, up to US$10,000 has been committed to each video that hits 10,000 complete views online. Funding has been made possible with the support of Live Nation and the Foundation for Global Sports Development. All proceeds will go to organizations working to achieve the Goals.
Read Adam Met's Mashable op-ed here.
Watch the videos:
AJR (Goal 17 - Partnerships for the Goals):
Sean Lew (Goal 1 - No Poverty):
Josh Horton (Goal 6 - Clean Water and Sanitation):