Huya is the first Chinese organization to join the UN Development Programme’s Mission 1.5 initiative to educate millions of people on ways to stop climate change
New York City, 22 April 2020 – On Earth Day today, the game streaming platform Huya and UN Development Programme (UNDP) announced they are working together to educate citizens on how to end climate change, using an innovative mobile game.
Huya is the first official partner from China of UNDP’s Mission 1.5 campaign, which was launched in New York City earlier this year. Guangzhou-headquartered Huya owns one of the largest live-streaming sites in China, with 150 million unique users per month, which will help the game reach millions of new players.
The partnership is being announced today on the 50th anniversary of Earth Day, an annual event for citizens around the world to show their support for protecting the Earth. The theme this year is climate action and will see the digital landscape fill with conversations about climate change.
The partnership also saw superstar gamers Gu Ying and Rita announced as Mission 1.5 Champions - helping to bring the game to their many fans.
Gu Ying said: “Mission 1.5 is a really fun way to learn about all the different ways to help stop climate change during this time of COVID-19 when many people are staying at home. I think people in China will really enjoy it. I’m very proud to become a Mission 1.5 Champion and to be part of a growing movement spreading the word about the game.”
Rita said: “Mission 1.5 is teaching me many things about climate change. The most interesting was to find out that women and vulnerable people commonly face higher risks from climate change. Being a woman professional streamer, I am proud to be appointed a Mission 1.5 Champion and join the movement to change the world with this game.”
Gao Hong Liang, Vice president of Huya said: “We in the private sector are joining UNDP and citizens around the world in the fight against climate change. We are proud to announce this partnership with UNDP and to spread knowledge about climate change through this innovative game on Earth Day.”
Cassie Flynn, Senior Advisor on Climate Change, UN Development Programme, said: “Gaming is hugely popular around in the world, which is why Mission 1.5 is playing an important part in helping people to learn about climate change and promote bold solutions. We are really excited to be working together with Huya to bring the game to more people in China.”
The Mission 1.5 campaign is backed by leading campaigners such as the chair of the Paris climate talks, Christiana Figueres, and former president of Ireland, Mary Robinson, among others. So far, 1.26 million people have played the game.
For more information, please contact:
UNDP: firstname.lastname@example.org +1 646 673 6350
Huya: email@example.com +86 18510791521
About Mission 1.5
Mission 1.5 is a campaign that educates people on climate action and connects them with governments. The campaign is built around a mobile game where people are put in the role of government leaders. At the end of the game, players can vote on the climate action they want to see in their countries. The results will be delivered to governments by the end of 2020. The campaign was initiated by the UN Development Programme with support from the University of Oxford, Twitter, game developer Playmob, and a group of NGOs.
To follow, search #Mission1Point5
About UN Development Programme (UNDP)
UNDP partners with people at all levels of society to help build nations that can withstand crisis, and drive and sustain the kind of growth that improves the quality of life for everyone. On the ground in some 170 countries and territories, we offer global perspective and local insight to help empower lives and build resilient nations.
HUYA Inc. is a leading game live streaming platform in China with a large and active game live streaming community. The Company cooperates with e-sports event organizers, as well as major game developers and publishers, and has developed e-sports live streaming as one of the most popular content genres on its platform. The Company has created an engaged, interactive and immersive community for game enthusiasts of China's young generation. Building on its success in game live streaming, Huya has also extended its content to other entertainment content genres. Huya's open platform also functions as a marketplace for broadcasters and talent agencies to congregate and closely collaborate with the Company.