For many years, entrepreneurs like Mr. Taing Sambath, faced inefficiencies and limitations in carrying out their business, limiting their prospects. 

“I still remember the days when I had to contact my customers in person, carrying product samples and explaining our offerings just to secure a sale. It was time-consuming and unefficient. In six months, I used to sell 10 sacks of rice only”, recalled Mr. Taing Sambath, the owner of Taing Eanghout Rice Mill, a family-run business producing high-quality rice in Battambang province.

Recognizing the growing potential of using online platforms, Mr. Sambath realized that digitalizing his operations was essential for business expansion. The USD 5,000 award from the UNDP Innovation Challenge for Business Digitalization and E-commerce Acceleration came at the right time. Encouraged by the immediate impacts of digitalization, Mr. Sambath later invested additional funds to scale up these efforts. 

With financial and technical assistance from the UNDP Innovation Challenge, he adopted a holistic approach to digital transformation. He installed a Point of Sale (POS) system that streamlined transactions, making his operation smoother and quicker. He also introduced an internal control system that improved the efficiency of day-to-day management. He also launched a website to showcase his rice products, allowing potential customers to explore his offerings online. To enhance visibility and engagement, he developed digital marketing content that made his brand more appealing. Standard packaging and promotional materials strengthened his business presence on Facebook and e-commerce platforms, opening new markets for his products and increasing his business visibility.