These are the findings taken from a large-scale experiment amongst 605 Cambodian citizens, some farmers, importers and business supporters living in Phnom Penh, Siem Reap and Sihanoukville. We employed a central location test (an experimental approach), ethnographies and in-depth interviews to understand how single-use alternative straws can be effectively introduced into the Cambodian market. 

The infographic is a concise version. Access full report in the powerpoint slide.