Women who produce and add value to the economy improve their digital skills thanks to the “Life is Easy in Digital” initiative implemented by UNDP, Türk Telekom, TOBB and Habitat Association

The mentoring support process was completed as the second stage of the “Life is Easy in Digital” initiative implemented by the United Nations Development Programme (UNDP) jointly with Türk Telekom, the Union of Chambers and Commodity Exchanges of Turkey (TOBB), and Habitat Association to strengthen women’s status in the society and enable them to actively participate in the production economy. Among the women who received mentoring as part of the project that aimed to deliver training to 10,000 women in 81 provinces, 10 entrepreneur women will be awarded business development grants.

“We are gladly following the great contributions of the women entrepreneurs supported under the Life is Easy in Digital project to the society and economy,” said UNDP Türkiye Private Sector Programme Manager Hansın Doğan. “For this initiative, which supports empowering women’s role in building a more just and inclusive world, we thank all the project partners, trainers, mentors and our other supporters.”

“We develop increasingly valuable projects as we accord importance to women’s employment and participation in production. Through this initiative which we have always updated by assessing project achievements and needs of our society since its inception, we have touched the lives of more women every day,” said Arif Sancaktaroğlu, Corporate Communications Director of Türk Telekom. “Aiming to enable more women to engage more actively in the production economy, we are happy with the contribution we have made to helping 10,000 women to date in developing digital competencies. In the upcoming period, we will expand the scope of our project and continue to support entrepreneur women.”

Under “Life is Easy in Digital”, women obtain the opportunity to receive digital literacy and digital marketing training. Training was delivered on enterprises and brand development for 2 weeks to 20 participants selected from among entrepreneur women who participated in the workshops on digital marketing and design-oriented thinking offered under the project; were aged 18 or above; were tradespersons or met the requirements for tradesperson exemptions; and filed applications. In the programme that featured subject-matter experts as mentors, women were provided with comprehensive training on practical management of social media, internet advertising, introduction to digital marketing, media management and financial processes. The content of mentoring programme was prepared with a focus on the areas in which the women who participated in the workshops should develop themselves.

Thanks to these efforts, women learned how to create advertising campaigns for own products on various social media platforms, identify target groups, and access digital marketplaces and practically use their interfaces. They experienced placing Google Ads advertisements, making designs on Canva, and using various applications to publicise their brands.