Istanbul International Centre for Private Sector in Development

Business Call to Action (BCtA)

Business Call to Action (BCtA) aims to accelerate progress towards the Sustainable Development Goals (SDGs) by challenging companies to develop inclusive business models that engage people at the base of the economic pyramid (BoP) – people with less than US$10 per day in purchasing power – as consumers, producers, suppliers, employees, and distributors of goods and services. BCtA is a unique multilateral alliance and over 200 companies in 67 countries, have responded to the BCtA, committing to improve lives and livelihoods of millions in developing countries through access to markets, financial services, affordable healthcare, water and sanitation, education and other critical services.