Usman’s Journey on How He Became Jibia’s Leading Block Supplier
May 4, 2026
Usman stands in front blocks that he made
Ayodeji Daniel Adeyemo
Building confidence within communities unlocks and strengthens existing potential especially among individuals who have shown the resilience and determination to rise above the challenges surrounding them. This is at the heart of the Northwest Prevention Facility Programme which aims to empower people with the skills, resources, and confidence not only to rebuild their own lives, but to uplift others within their communities.
Through the Confidence Building Packages under the Micro, Small and Medium Enterprises (MSMEs) initiative in Northwest Nigeria, UNDP in partnership with the Katsina State Government, is supporting vulnerable individuals with the tools and opportunities needed to restore livelihoods, foster economic independence, and rebuild a sense of purpose. By investing in local capacity, the programme is helping to transform resilience into sustainable growth, turning everyday individuals into drivers of stability and change within their communities.
One beneficiary of this Confidence Building Packages initiative is Usman Musa, a 43-year-old bricklayer from Jibia LGA in Katsina State. Usman once ran a modest but steady business managing three apprentices and supplying blocks to local builders. But as tensions escalated in the area, economic activity slowed, and construction work - his primary source of income, came to a near halt.
“Over the past years, things were so difficult for almost everyone in Jibia. We were just trying to survive. The government was trying its best, but you know some things take time. It affected my business so much that sometimes I could only produce about 100 blocks in a week. It affected my livelihood and my family as well, we had to cut down on a lot of things such as9 meals just to get by,” Usman recalls.
In response to these challenges, the UNDP Northwest Prevention Facility Programme funded by the Government of Germany, implemented across Sokoto, Katsina, and Zamfara States, is designed to revive economic activities in communities impacted by crisis. The programme adopts a multi-faceted approach, ranging from the construction of affordable housing and revitalization of market infrastructure to the provision of tools, grants, and capacity-building support for small business owners. It also places strong emphasis on empowering women and strengthening community resilience, ensuring that recovery is inclusive and sustainable.
For individuals like Usman, these interventions represent more than just support, they offer a pathway to rebuild livelihoods, restore dignity, and renew hope for a more stable future.
“I was seriously considering relocating from Jibia in search of better opportunities for myself and my family. At that point, I was deeply frustrated. My business had become increasingly difficult to sustain, and I often had to take loans just to keep it running. Most times, I would borrow money simply to buy fuel for the machines I used in producing blocks. It felt like I was only surviving from hand to mouth for years.
Everything continued like that until I was introduced to the programme. Initially, I was sceptical because I had seen many initiatives come and go without real impact. But at the time, I wasn’t engaged in anything meaningful, so I decided to give it a try and enrolled in the capacity-building training sessions organised by KASEDA. During the training, we were equipped with practical knowledge and skills that completely shifted my perspective on business management and productivity. It wasn’t just theory, we were guided on how to better structure our operations, manage resources efficiently, and identify opportunities for growth even within our existing circumstances. That exposure became a turning point for me” Usman narrates
Usman was trained, and after successfully meeting all the required criteria, he received a grant of one million naira (₦1,000,000), which he strategically reinvested into his business. Additionally, Usman was connected to contractors in Jibia involved in constructing the mass housing units and rehabilitating the market. Through these, Usman was able to supply blocks in large quantities. With this support, he has been able to train and employ over 100 workers and draw a daily profit that ranges between ₦200,000 and ₦300,000
With the growth of my business, I have been able to expand beyond block production and open additional branches across Jibia. I have also diversified into gravel and sand supply. This programme didn’t just grow my business; it transformed my life entirely. I have also created new business opportunities for others in the community. I sincerely appreciate the Katsina State Government and UNDP for this support. It remains the greatest achievement of my life,” Usman expressed with gratitude.
Usman has since been able to repay his loan and has gone a step further by actively supporting other young entrepreneurs in Jibia to access similar opportunities. Through mentorship and encouragement, he has helped them establish businesses that not only empower them individually but also contribute to the broader development of the community.