Creating Jobs Beyond Borders: How One Entrepreneur in Jibia Is Empowering 57 Young People
May 4, 2026
Suleiman Usman - the entrepreneur empowering young people
Ayodeji Daniel Adeyemo
Northern Nigeria has long served as a vibrant commercial corridor, connecting communities and markets across borders with countries such as Niger, Chad, and Cameroon. For decades, this cross-border trade has not only sustained livelihoods but also strengthened social ties, fostering cooperation and peaceful coexistence among diverse communities. Markets thrived as hubs of exchange, of goods, culture, and opportunity, making the region a critical engine of economic activity.
However, in recent years, this momentum has been significantly disrupted. Persistent insecurity and recurring crises have weakened trade routes, reduced market activity, and limited movement across communities. Businesses that once flourished have struggled to survive, as uncertainty and safety concerns discourage investment and daily commerce. For many local entrepreneurs and traders, what was once a dependable source of income has become unpredictable, forcing families to scale back and, in some cases, abandon their livelihoods altogether.
Beyond the economic toll, these challenges have also strained the social fabric that cross-border interactions once strengthened. As trade declines, so too do the opportunities for collaboration and shared prosperity. It is within this context that targeted interventions aimed at restoring economic activity and rebuilding community resilience have become not just necessary, but urgent.
The Northwest Prevention Facility Project, funded by the Government of Germany, is designed to adopt an integrated approach to addressing the complex development challenges affecting communities in Northwest Nigeria. Recognizing that issues such as insecurity, economic disruption, and social vulnerability are deeply interconnected, the project focuses on delivering coordinated interventions that promote stability, restore livelihoods, and strengthen community resilience.
By combining efforts across sectors, including housing, economic empowerment, social cohesion, and infrastructure, the project aims to tackle both the root causes and the immediate impacts of crisis. Through this holistic approach, it supports communities not only to recover, but to rebuild in a way that is sustainable, inclusive, and capable of withstanding future shocks.
Suleiman Usman, a 51-year-old trader from Jibia LGA, now runs a thriving motorcycle business, selling, assembling, repairing, and modifying bikes. But his journey to success has not been easy. Behind the growth of his enterprise is a story of persistence, sacrifice, and unwavering belief in his craft.
“I have always loved machines from a very young age,” Suleiman recalls. “I started learning the basics early. I worked in a workshop where they repaired bikes and other machines, and I fell in love with it. From that moment, I knew this was what I wanted to do. It helped me stay focused. I served under the mentorship of my Boss for 10 years, and that’s where I fully understood the business.”
However, passion alone was not enough to start his own venture. Like many aspiring entrepreneurs, Suleiman faced a major hurdle, access to capital. Determined not to give up, he took on physically demanding work at a construction site to raise the funds he needed.
“I worked for people to generate money. Even though I had some savings from my previous workplace, it wasn’t enough. I needed more to rent a shop and buy the tools required to start. Within six months, I was able to raise the funds, and I kick-started the business,” Suleiman explains.
For over three decades, Suleiman has remained dedicated to his trade, managing his business independently. Yet he recognized an untapped opportunity that could take his work to the next level.
“I noticed that when people bought new bikes, they often came unassembled, and customers had to take them to Katsina for assembly. I saw an opportunity there. I travelled to Katsina with some of my boys, where we learned how to assemble motorcycles.”
Returning to Jibia with new skills and ambition, Suleiman was ready to expand, but once again, he needed support. That opportunity came through the Prevention Facility initiative.
Young man fixing a motorbike
Ayodeji Daniel Ademeyo
“When I heard about the programme, I was very happy because it came at the right time. I needed funds to grow. After meeting the criteria and attending several trainings and workshops, I received a grant of ₦1 million. I immediately invested in the tools needed to start the assembly workshop. Since last year, it has been a completely different story,” he says with a smile.
Today, Suleiman’s business has grown into a hub of opportunity in Jibia. He employs and trains over 57 young people, equipping them with practical skills and a pathway to sustainable livelihoods.
“I feel fulfilled now. I have been able to create jobs for others, and I plan to support some of them to start their own businesses so they can give back to society. All my apprentices are earning a living here. We even receive large contracts from neighbouring countries like Niger to assemble motorcycles. I never imagined I would run a cross-border business,”he says.
Visibly emotional, Suleiman reflects on how far he has come.
This project has given Suleiman a platform, not just to help myself, but to uplift others in my community. From a young boy fascinated by machines to a successful entrepreneur shaping the future of others, Suleiman’s story is a powerful reminder that with the right support, resilience can be transformed into lasting impact.