Salem’s passion for environmental issues started while he was completing his business degree in Canada. He was particularly inspired by the zabbaleen, the unique garbage collectors of Cairo who recycle up to 90 percent of the city’s waste.
As soon as he graduated, Salem decided to move to Egypt and volunteer with the Association for the Protection of the Environment, working to improve the lives of this marginalized yet astoundingly resilient and resourceful community that runs the world’s most efficient recycling system.
“I wanted to work among the zabbaleen and learn from them. They are real social entrepreneurs.”
Born in Paris to a family of Egyptian and Palestinian descent, Salem has, since his relocation to Egypt, become a prominent social entrepreneur in the country. He is the co-founder of Bassita, a social enterprise which has implemented several successful environmental initiatives in Egypt.
One of them, called VeryNile, helps fishers faced with declining fish stocks improve their livelihoods by becoming eco-entrepreneurs that clean the Nile River every day. Another, called Clickfunding, has raised more than US$700,000 for initiatives with social impact.
In 2021, as recognition for his groundbreaking work, Salem won the award for Best Social Entrepreneur from Egypt’s Entrepreneur Awards.
But for Salem, success doesn’t mean complacency. He likes to go to places where others have never been. Recently, he left Bassita in the hands of a capable team to focus on decarbonization through climate fintech. He is now working on WeEarth, an initiative which helps people offset their carbon emissions through carbon credits.
Salem believes that carbon credits can be true game changers, reducing carbon emissions while generating funds to help the most vulnerable build a better life. With an industrious spirit and a drive to challenge mainstream assumptions, he is bound to bring his vision to life.