This report, based on mapping exercises conducted between December 2023 and July 2024, explores the extent to which digital marketplaces in Ghana and Kenya enable intra- African trade in goods. The findings reveal that most digital marketplaces in these countries facilitate only domestic transactions, with just one marketplace in each country successfully facilitating intra-African transactions. 

These exceptional cases share key characteristics: both specialize in African cultural products (art, handicrafts and fashion), were regionally focused at launch, integrate a range of third party service providers and operate business-to- business and business-to-consumer models that accommodate various transaction sizes and types. Their success demonstrates untapped potential for digital marketplaces that specialize in made-in-Africa goods.