From local service to scalable business: Wash Minute’s growth through investment

April 23, 2026

Wash Minute Co-founder Jean-Baptiste Kouatche

Founded by the two young entrepreneurs Jean-Baptiste Kouatche and Ishak Afrit, Wash Minute is a car wash network that uses water-efficient technology combining optimized washing processes with high-pressure and steam cleaning tools. This approach requires only five litres of water per wash, significantly less than conventional methods, which typically use between 50 and 250 litres per vehicle. Operating across cities including Marrakech, Casablanca, and Agadir, the company combines on-site service delivery with digital tools to offer fast and convenient vehicle cleaning and light maintenance services, including tire inflation, fluid checks, headlight restoration, and minor scratch repair. In Morocco, car washing is a routine and frequently used service, with many vehicle owners relying on these services on a weekly basis. Improving the efficiency of such services can have a significant impact on reducing water use.

Before participating in the Green Growth and Jobs Accelerator, and like many SMEs in the Arab States region, Wash Minute faced challenges in accessing the finance needed to scale its operations. The company required investment to expand into new locations, acquire equipment, and strengthen its digital systems. Securing this type of financing is often difficult in a risk-averse environment. In parallel, internal constraints, including manual operations management and staff turnover, further limited growth.

Strengthening operations and investment readiness

Through the five-month Accelerator in 2025, Wash Minute received targeted support to strengthen its operations and prepare for external financing. This included more than 10 hours of one-to-one mentorship, focusing on operational structuring and financial modelling. At the same time, the business was supported in developing investor-ready forecasts and had the opportunity to connect with potential investors through dedicated networking events.

Accelerator participants, including SMEs, investors, financial institutions, experts, and UNDP teams, during the Investor Day in Rabat, July 2025

As Jean-Baptiste Kouatche explains:

“Through the programme, we were able to unlock access to new markets and secure large B2B contracts, marking a key milestone in our growth. It also facilitated valuable connections with financing partners, enabling us to advance and finalise a new fundraising round to support our expansion. Beyond that, the GGJAP brought strong added value through its focus on impact integration and a highly tailored approach to support, aligned with our specific needs and growth ambitions.”

During the programme, Wash Minute secured approximately 6 million MAD (approximately USD 650,000) in financing, including 5 million MAD from Witamax and the MSI fund, 500,000 MAD from Tamwilcom, and additional grants from partners including BMCI and the Near East Foundation. Access to this financing marked a turning point for the company, enabling it to move from a local service to a scalable business model.

The investment was primarily used to acquire operational equipment, including high-pressure tools, steam cleaning machines, and car washing kits, as well as to strengthen the team and support digital marketing and customer acquisition efforts. This enabled Wash Minute to develop an Uber-style digital application with real-time geolocation, demand tracking, and service coordination, complemented by an internal performance dashboard used in daily team meetings to monitor operations and service quality.

Results: scaling operations, creating jobs, and strengthening efficiency

Since participating in the Accelerator and securing this investment, Wash Minute has scaled its operations, growing from around 40 to 50 daily orders. The company has increased its revenue by 134% between 2024 and 2025, while the average value of services purchased per customer more than doubled between launch and the end of the programme.

The company also created 13 new decent jobs, 10 held by youth and 3 by women. As the business expanded, Wash Minute’s technology uses 10 to 50 times less water per operation than existing market solutions. Across 30,000 operations completed to date, Wash Minute has used 4.35 million litres less water than conventional methods.

As Ishak Afrit notes:

“A key shift for us was the ability to scale our operations in a more structured and data-driven way, while maintaining service quality. This has been critical in supporting our growth.”

Looking ahead

As the company strengthened its operations and financial position, it attracted international investor interest, successfully completed multiple due diligence processes, and established B2B partnerships with key industry actors, including Budget Rent a Car Maroc and Arval BNP Paribas Group, a global fleet management leader operating across 56 countries.

Looking ahead, Wash Minute is exploring further expansion into international markets, including the Arabian Peninsula and European countries such as France and Spain. With a scalable model, the company is well positioned to continue growing, creating jobs, and contributing to more resource-efficient systems.