LocationsLaunch of the MSME Strategic Plan and MSME Database
December 16, 2025
Launching Fiji’s first MSME Strategic Plan 2025–2030 and MSME Database, strengthening a more inclusive and resilient MSME ecosystem nationwide.
Suva, Fiji - The Government today launched Fiji’s first-ever Micro, Small and Medium Enterprise (MSME) Strategic Plan 2025–2030 together with the MSME Database, marking a significant leap towards a more inclusive, data-driven and resilient MSME sector. These landmark initiatives are designed to build a stronger, smarter and more connected ecosystem that supports entrepreneurs in every corner of Fiji, from urban centres to rural and maritime communities.
The launch underscored the Government’s commitment to placing MSMEs at the centre of Fiji’s economic transformation, supported by strong partnerships and a clear focus on delivery.
Transformative Milestone for MSMEs
The Minister for Finance, Commerce and Business Development, Hon. Esrom Immanuel, described MSMEs as the heartbeat of Fiji’s economy and said the new Strategic Plan and Database will turn national vision into practical action through stronger coordination, better data and more targeted support.
The Government commends appreciation to the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP) for their support in the development of the MSME Strategic Plan.
By 2030, the MSME Strategic Plan 2025–2030 seeks to increase MSME contribution to GDP to 40%, narrow the finance gap, and streamline access to essential services and technologies across priority areas such as data, coordination, co‑operative development, regulation, entrepreneurship support, access to finance, market access, and workforce and skills.
“By prioritising inclusivity, this Strategic Plan ensures that no entrepreneur is left behind; whether they’re in remote islands, part of the informal sector, or among Fiji’s vibrant youth and women-led enterprises. This inclusive approach is not only visionary, but essential for building a truly equitable economy,” said Ms. Armida Salsiah Alisjahbana, Under-Secretary-General of the United Nations and Executive Secretary of the Economic and Social Commission for Asia and the Pacific.
Fiji's Minister for Finance, Commerce and Business Development, Hon. Esrom Immanuel.
Under-Secretary-General of the United Nations and Executive Secretary of the Economic and Social Commission for Asia and the Pacific, Ms. Armida Salsiah Alisjahbana.
Resident Representative of the UNDP Pacific Office in Fiji, Ms Munkhtuya Altangerel.
Permanent Secretary for the Ministry of Commerce and Business Development, Mr Shaheen Ali.
MSME Database and Digital Access
The National MSME Database, accessible via the MSME Portal (www.msmeportal.gov.fj), will provide a single online entry point to five major grant programmes administered under the Ministry of Commerce and Business Development. This integrated digital platform will make Government support more accessible and efficient, particularly for women- and youth-led enterprises and MSMEs operating in remote and maritime areas.
“The launch of Fiji’s National MSME Database marks a major step forward in turning strategy into action,” said Ms Munkhtuya Altangerel, Resident Representative of the UNDP Pacific Office in Fiji.
“As a core feature of the MSME Strategic Plan, this database gives Government the tools it needs to better understand the MSME landscape, design targeted support, and track results over time. We are proud to support Fiji’s digital transformation agenda and help ensure that MSMEs, from all backgrounds, can access opportunities, finance, and services in a more inclusive and transparent way.”
Implementation Focus
The Permanent Secretary for the Ministry of Commerce and Business Development, Mr Shaheen Ali, said the launch marked a shift from planning to delivery.
“We have put in place the systems needed to translate policy intent into practical support that MSMEs can actually use. The Strategic Plan provides clear direction, while the MSME Database gives us a practical tool to deliver support in a more coordinated, transparent and data-driven way,” Mr Ali said.
“Our focus now is on implementation—ensuring that grants, services and support reach MSMEs efficiently, particularly women- and youth-led enterprises and those operating in rural and maritime areas. That is where these reforms will make a real difference.”
Partnerships and Acknowledgements
The Government also acknowledged the Pacific Digital Economy Programme and the Solevaka Development Accelerator Project, jointly implemented by the UN Development Programme, UN Capital Development Fund and UN Trade and Development, and supported by the Governments of Australia, New Zealand and the European Union.
The Honourable Minister extended gratitude to development partners, industry leaders, MSME representatives for their dedication and contributions, noting that their insights have helped ensure that the Plan and Database reflect real needs and real opportunities for Fijian entrepreneurs.
With a shared vision and unity of purpose, the Government is confident that these initiatives will help build a more prosperous, inclusive and resilient Fiji.
For further information, businesses can contact the MSME Fiji Unit via the MSME Helpline on 163, Viber on 9986014, or email support@msme.mcttt.gov.fj
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