Stigma, Discrimination and Key Affected Populations: Strengthening the Role of Media Advocacy in Sri Lanka through a Critical Analysis of News Media Coverage aims to demonstrate the role of media in reflecting and perpetuating stigma and discrimination against key affected populations and people living with HIV by identifying key issues and challenges and providing recommendations for strengthening the role of media advocacy in creating an enabling environment for HIV prevention, treatment and care in Sri Lanka. This study was supported under the South Asia Multi-Country Global Fund Programme (MSA-910-G01-H).