UNDP fosters innovative solutions to addressing interconnected Humanitarian, Development, and Peace (HDP) challenges, utilising behavioural insights (BI) to ensure evidence-based and innovative programming, while safeguarding inclusivity. Combining knowledge from psychology, cognitive science, and social science with robust measurement approaches to understand how people make choices, Behavioural Insights have been increasingly applied by the UN system.

The “Extreme Lives” initiative is the flagship digital advocacy project of UNDP in South Asia and Southeast Asia. Season 4 of the video series, produced and released in 2021-2022, was designed using the country-contextual research and behaviour insights approach. 

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