Vanuatu market

Markets for Change

The Markets for Change (M4C) project in Fiji is a UN Women project in partnership with the UN Development Programme. It is a six year initiative aimed at ensuring that marketplaces in rural and urban areas in Fiji, Solomon Islands and Vanuatu are safe, inclusive and non-discriminatory environments, promoting gender equality and women’s empowerment. 

Market vendors and predominantly women, and marketplaces offer important venues to effect women’s social and economic change. In targeting female market vendors at marketplaces, the M4C project will contribute to the broader Pacific Women’s Economic Empowerment result of secure, productive and sustainable work opportunities for women.  

The M4C project is based on experiences gained from implementation of the Partners Improving Markets Pilot Project that included Fiji, which showed solid evidence that marketplace improvements in physical infrastructure and governance can significantly improve the economic and social lives of women market vendors.  

The Theory of Change guiding the M4C project is that gender-equitable economic and socio-cultural empowerment of women market vendors within the market environment in Fiji can be attained if the following take place:  

  • accessible, inclusive, and representative governance structures within marketplaces are put into place that will enable markets to grow, and will specifically strengthen the role and influence of women market vendors; 
  • actions that improve governance and social and economic security will facilitate market vendors to achieve economic, social and financial advancement, with specific outcomes related to improved gender-equality and the advancement of women; 
  • actions that improve governance among market management and local governments will enable decision-making processes to be more gender-responsive, transparent, accountable and receptive to the needs of vendors;
  • improved infrastructure and on-site services that are developed in a gender-responsive manner will contribute to improved social and economic security for women market vendors.

What we do

Consistent with the World Bank’s evidence on women’s empowerment within the context of gender equality, the M4C project in Fiji is aimed in particular at strengthening the role of women market vendors in terms of the following:

  • agency ('she gains confidence and realises her own value’) 
  • economic opportunity (‘she obtains access to and control of economic opportunities, training, markets, and resources to expand her influence’)
  • endowment (‘she enhances her capacity to earn and control personal income and resources’)

Who finances it

The M4C project is principally funded by the Australian Government and since 2018 the project partnership has expanded to include funding support from the Government of Canada.

For more information, please visit: asiapacific.unwomen.org/en/countries/fiji/womens-economic-empowerment

Impact

START DATE

June 2014

END DATE

December 2022

STATUS

Ongoing

PROJECT OFFICE

Fiji

IMPLEMENTING PARTNER

United Nations Development Programme

DONORS

MPTFO-UN COVID-19 Response & Recovery Fund

MPTFO-UN Pacific Strategy Fund

UNITED NATIONS DEVELOPMENT FUND FOR WOMEN (UN WOMEN)

UNITED NATIONS DEVELOPMENT PRO

TOTAL CONTRIBUTIONS

$4,594,712

DELIVERY IN PREVIOUS YEARS

2014$29,299

2015$166,729

2016$476,765

2017$261,642

2018$146,460

2019$670,971

2020$737,559

2021$438,264

2022$177,052

Full Project information