Reflecting on her experiences, Ms. Veta shared, “I am happy that I attended this two-day training and learned new knowledge and skills on how to access grants. I also managed to open investment accounts for myself and my two sons. The officer that served me explained the importance of savings and growing my money, and I am glad I was able to do that. What I have learned through the M4C Project is that we should not put all our eggs in one basket. We must diversify our business and ensure we have investments and other income streams to help us during natural disasters or unforeseen situations.”

Her story showcases the importance of decision making, that shifts the mindset, and contributes to transformative power of economic empowerment and financial literacy for women entrepreneurs. Through the M4C Project, women like Ms. Veta are not only strengthening their businesses but also creating sustainable futures for their families. By fostering financial independence, market vendors gain the confidence to grow, invest, and contribute meaningfully to their communities.  

The Markets for Change Project plays a vital role in bridging the gap between market vendors and essential government and private sector services. This week, the M4C Project organized the Market Business Fair at the Ba Municipal Market, the project brings these services directly to the vendors, many of whom face significant logistical challenges in accessing them. This initiative is especially important for vendors like Ms. Veta, who previously attempted to open an account with FHUT but was unsuccessful due to long queues and the nearly two-hour travel from Ba to the Lautoka office. These barriers highlight the need for more accessible service delivery models that accommodate the demanding schedules and mobility constraints of market vendors.

Currently, Fijian Holdings operates only two offices in the western region—one in Sigatoka and the other in Lautoka—limiting access for vendors in towns like Ba, Nadi, and Tavua. 

The Markets for Change Project, through its collaborative approach, offers a practical solution by facilitating on-site service provision during Market Business Fairs. This not only reduces travel time and costs for vendors but also enhances their ability to engage with financial and business development services. The M4C Project will continue to partner with service providers like FHUT, the project ensures that market vendors are not left behind in economic and financial inclusion efforts.