The Serendipity Bookshop POP-UP: Together on the Same Page

2026 World Humanitarian Day Campaign

August 3, 2026
Wooden storefront with blue awning, Korean sign, and cute animal characters; autumn trees in back.

Opened in celebration of World Humanitarian Day, the Serendipity Bookshop invites you to discover stories from the front lines of humanitarian action and the people working to protect human dignity.

Beyond immediate relief, discover how UNDP helps crisis-affected communities recover and build a more sustainable future.

“Which story would you pick up first at the bookshop?”*

Take a short quiz to discover the story that speaks to you and receive a customizable binder book to create your very own book!

Take part in the event to receive a special photo card. You can also look forward to balloons available exclusively on World Humanitarian Day, 19 August, and over the weekend, 22-23 August, as well as surprise gifts from partner organizations.

UNDP and 15 other organizations working in humanitarian action have teamed up with the beloved character Chunbae to prepare plenty of special gifts for you. Don’t miss out!

Find out more: https://www.popply.co.kr/world-humanitarian-day-korea

VenueNorth Atrium, L3, IFC Mall, Yeouido, Seoul, Republic of Korea
Dates19-23 August 2026
Opening hours11:00 a.m. - 9:00 p.m. daily
Hosted byMinistry of Foreign Affairs of the Republic of Korea · Korea International Cooperation Agency (KOICA)
Organized byKorea NGO Council for Overseas Development Cooperation (KCOC)
Participating organizations: UNDP, Good Neighbors, Korean Red Cross, Save the Children, Oxfam, World Vision, ChildFund Korea, Concern Worldwide, Plan International, Korea Food for the Hungry International, ICRC, IOM, UNFPA, UNHCR, UNICEF and WFP

Meet 16 organizations working in humanitarian action and experience stories of change created by people, for people.

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