LocationsA future where people and nature thrive needs every kind of talent.
From science and technology to business, creativity and community leadership, young people everywhere have a role to play in shaping that future.
But to imagine what’s possible, you first need to see it.
See the people already making a difference. Discover the possibilities. Help open the way for the next generation.
What does a career working in nature look like? Who gets to shape the solutions to the world’s biggest environmental challenges? And how do you find your place in a movement that is transforming our relationship with the planet?
The answers are all around us — in the young scientists restoring ecosystems, the entrepreneurs building sustainable businesses, the innovators developing new technologies and the community leaders protecting the places they call home.
Yet too many young people never encounter the role models, opportunities or pathways that could help them imagine a different future, especially young people living in developing countries.
See It, Be It is changing that.
Led by the United Nations Development Programme (UNDP), the campaign brings visibility to the people and possibilities shaping a nature-positive, low-carbon future. By sharing real stories, showcasing diverse career pathways and connecting young people with those already making a difference, we can help more people see what is possible — and find their place in the change.
Because if you don’t know it, you can’t dream it. If you can’t see it, you can’t be it.
Vi Thi Duyen, a Thai ethnic minority in Tam Lien village, Tam Quang commune, Tuong Duong district, Nghe An province, Viet Nam
Meet the people building the future
Different paths. Different talents. One shared future.
There is no single way to build a future that works for people and planet.
Meet the people turning ideas into action, challenging convention and creating new possibilities for nature and sustainable development. Their stories show the many ways a passion, a skill or an unexpected opportunity can become a force for change.
From laboratories and local communities to businesses, classrooms and the frontiers of technology, discover the people proving that working for nature means much more than you might think.
Nature needs every kind of talent
Your future could be part of the solution.
Protecting and restoring nature takes more than environmental expertise. It needs people who can imagine new possibilities, solve complex problems, build businesses, tell compelling stories, work with communities, influence decisions and turn ambitious ideas into practical solutions.
Whether your interests lie in science, technology, finance, communications, law, design, agriculture, entrepreneurship or something else entirely, there are ways to put your talents to work for a healthier planet.
And the possibilities extend far beyond the jobs and career paths we already know. As countries work to protect biodiversity, restore ecosystems and build more sustainable economies, new opportunities are emerging across sectors and communities.
The future needs your ideas, your skills and your perspective.
See how different people are making a difference — and discover the many ways you could contribute.
Help the next generation see what's possible
Be part of the movement.
You don’t have to be a young person starting your career to help shape someone else’s future. Whether you are a role model, educator, employer, communicator, youth leader, organisation or potential partner, you can help bring the campaign to life.
Together, we can make diverse role models more visible, connect young people with new opportunities and amplify the stories that show what a future working for nature can look like.
Here’s how you can get involved:
SHARE A STORY
Know someone whose work is helping people and nature thrive? Help us bring their story into the spotlight.
AMPLIFY THE CAMPAIGN
Share campaign stories through your networks, platforms and communities. Help more young people discover people and pathways they may never have encountered.
CONNECT YOUNG PEOPLE WITH OPPORTUNITIES
Bring the campaign into your school, university, organisation, youth network or workplace. Help connect inspiration with learning, skills and real-world experience.
PARTNER WITH US
Work with UNDP and campaign partners to identify role models, showcase diverse career pathways and reach new audiences around the world.
The future needs to be seen to be believed.
Every young person deserves the chance to discover what is possible — and to see a place for themselves in shaping the future of our planet.
Let's make those possibilities visible. Let's share the stories that inspire new ambitions. And let's help the next generation see what they can be.
See it. Be it. Help others see it, too.
About the campaign
See It, Be It is a UNDP-led campaign bringing visibility to the people, skills and opportunities shaping a nature-positive, low-carbon future. By showcasing diverse role models and the many pathways into work that benefits people and planet, the campaign seeks to inspire young people, mobilise networks and partners, and help make these opportunities visible to one billion children and young people by the end of 2027.
For more information, contact:
