Seeds of Impact, a joint initiative of Beyond Capital and UNDP, showcases the sustainability journey of funds and businesses in Jordan. The first report is based on interviews and features ecosystem players, 10 funds and some of the businesses they invest in. It aims to show how they define impact and are starting to measure and integrate impact into investment and business strategies and where they see some of the challenges and opportunities for an impact-driven economy to emerge. By showcasing case studies of funds and companies that drive social and environmental impact while generating profit, we want to inspire others to join the ‘impact journey’. The report is first in a series, the next one intends to go into much more depth, include more businesses, partners, etc.