Amman, Jordan – 24 June 2025 – The United Nations Development Programme (UNDP), in cooperation with the Jordan Insurance Federation (JIF), has organised a specialised training programme aimed at empowering Jordan’s insurance sector to offer inclusive and innovative insurance services based on beneficiaries’ needs. This training is part of a training of trainers” (ToT) programme that spans nine to twelve months. It aims to equip participants with the tools and knowledge necessary to design customer-centric insurance models, analyze the market, increase demand for insurance products, and deliver a simplified, fair, and reliable insurance experience.

In her opening remarks, UNDP Deputy Resident Representative in Jordan, Majida Alassaf, emphasised that distribution channels are a critical factor in determining the insurance services’ fulfillment of individuals' needs. She also commended the Federation for supporting this initiative and strengthening its partnership with UNDP.

The Deputy Resident Representative pointed out that the training falls within the programme's broader efforts to enhance access to financial protection, particularly for low-income groups, farmers, and entrepreneurs. Through the Insurance and Risk Finance Facility (IRFF), the programme has supported national reform efforts, including the development of the new Inclusive Insurance Law, which has fostered stronger cooperation between the public and private sectors.

The training, held in Amman from 22 to 24 June 2025, focused on building sustainable partnerships and enhancing effective distribution channels—one of the core pillars of inclusive insurance. Ten trainers, who had previously completed a ToT, delivered the sessions, in which more than thirty participants from insurance companies and the Central Bank of Jordan participated.

Dr. Moayad Al-Kloub, CEO of the Federation, affirmed that the training represents an advanced step within the strategic partnership with UNDP. He noted that a cooperation agreement had been signed to build capacities and train professionals in the sector.

He pointed out that the training helps participants understand the partnership lifecycle—from identifying partners and assessing goals to assigning roles, implementation, evaluation, and making necessary adjustments. He also highlighted the importance of alternative distribution channels—such as cooperative associations and online applications—in expanding access to underserved segments.

The programme is grounded in UNDP’s Theory of Change, which demonstrates how the development of the insurance sector can contribute to poverty reduction and stimulate economic growth. At the macro level, risk management helps protect business assets, improve public financial efficiency, and promote proactive policymaking. At the household level, insurance strengthens resilience, facilitates access to essential services, and supports entrepreneurial activities. It also helps mobilize and develop capital, thereby contributing to the achievement of the SDGs.

Notes to Editors

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Learn more at https://www.undp.org/jordan or follow @UndpJordan.

Inclusive Insurance and Risk Finance (IRFF)

The Inclusive Insurance and Risk Financing is a flagship initiative of the UNDP Center for Sustainable Financing and is part of UNDP's broader global policy network. It is the core of UNDP's insurance and risk financing support to its country offices, the countries in which it operates and its partners. The initiative offers policies, tools, methodologies, networks and partnerships. Moreover, it stimulates the development and provision of new insurance products, tools and services, while also investing in the long-term transformation of the insurance markets, with the aim of strengthening the resilience of the state and community to shocks and social, economic, health, climatic and other crises.

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