Maseru, Lesotho – August 27, 2026 – The United Nations Development Programme (UNDP) in Lesotho today unveiled Her Royal Highness Princess Senate Seeiso as its new UNDP National Goodwill Ambassador for Equality and Sustainable Development in Lesotho, marking a significant step towards strengthening advocacy and public engagement around sustainable development and the Sustainable Development Goals (SDGs) in Lesotho. 

The appointment brings together UNDP’s development mandate and Her Royal Highness’s public platform and commitment to advancing issues that matter to Basotho. In her role, the National Goodwill Ambassador will support efforts to raise awareness of development priorities, amplify important development messages and encourage greater public participation in building a more inclusive and sustainable future for Lesotho. 

Her Royal Highness will work alongside UNDP Lesotho to support advocacy and awareness around key development priorities, with particular emphasis on women, social inclusion, sustainable development and other issues aligned with the country’s development priorities. 

Speaking on her role as National Goodwill Ambassador, Her Royal Highness welcomed the appointment, highlighting the opportunity to use her platform to contribute to the development of Lesotho. 

“I am deeply honoured to take on this role as a Goodwill Ambassador for UNDP Lesotho. I see this as an opportunity to use my voice and platform to support initiatives that improve the lives of Basotho, particularly our young people and vulnerable communities. I look forward to working with UNDP and its partners to inspire action, amplify important development messages and contribute to building a more inclusive, resilient and sustainable Lesotho.” 

UNDP Lesotho Resident Representative Dr. Jacqueline Olweya said the appointment reflects the importance of partnerships and innovative approaches to reaching wider audiences with development messages. 

“At UNDP, we are honoured to welcome Her Royal Highness to this role. Her leadership, influence and commitment to the people of Lesotho will be invaluable in helping us bring development closer to communities and inspire collective action. Through this partnership, we hope to amplify the voices of Basotho and encourage greater engagement in building a more inclusive, resilient and sustainable future for the country.” 

As a Goodwill Ambassador, Her Royal Highness will support UNDP Lesotho’s efforts to communicate development priorities in accessible and relatable ways, while helping to strengthen connections between development initiatives and the people they are intended to serve. 

The appointment reflects UNDP Lesotho’s commitment to building partnerships that can help advance the country’s development priorities and reach wider audiences. It recognises that achieving sustainable development requires collaboration among government, communities, the private sector, civil society, development partners and individuals who can inspire positive action. 

About the UNDP Goodwill Ambassador Programme 

The UNDP Goodwill Ambassador Programme engages influential individuals who use their platforms, voices and networks to raise awareness of development issues and inspire action towards achieving the Sustainable Development Goals (SDGs). Goodwill Ambassadors support UNDP’s efforts to reach wider audiences, advocate for development priorities and promote greater public engagement in efforts to create a more inclusive and sustainable future. 

In Lesotho, the appointment of Her Royal Highness Princess Senate Seeiso provides an opportunity to strengthen advocacy around national development priorities and encourage greater public participation in achieving the SDGs. Through her role, Her Royal Highness will help bring development messages to wider audiences and inspire action for positive change.