People leave poverty
(because poverty isn’t permanent)
Now let’s take a look behind the numbers. Meet just a few of the people around the world who are building brighter futures for their families, their communities and their countries:
You’ve got the power
(to change minds)
Stories like these prove that poverty isn’t permanent or inevitable. Since 1990, we’ve cut in half the number of people who live in extreme poverty. Yet 7 out of 10 people think that poverty has only increased.
Sustainable Development Goal 1 aims to completely eradicate extreme poverty within a generation – by 2030 to be exact. Achieving this goal starts with changing the common misconception that poverty will always be with us. How do we change this?
Our challenge to you
Changing opinions isn’t easy. But engaging people in conversation is a good starting point.
That’s why we’re challenging you to change three people’s minds about poverty. Talk to your neighbour, your family, your best friend or even that person you bump into on the street. Ask them whether they think poverty is increasing or decreasing around the world.
Did they guess correctly? If not, set the record straight, and et them know that poverty is decreasing globally.
With your help, we can change attitudes – a first step toward changing the world.
Because poverty isn’t permanent.