Goodwill Ambassadors

 Zinedine Zidane and Ronaldo at UNDP's Match Against PovertyZinedine Zidane and Ronaldo at UNDP's Match Against Poverty

They are at the top of their field, whether it's broadcasting, the literary world or the football stadium, with talents and achievements that have made them household names in their own, and in some cases, in many other countries. Despite their diverse claims to fame, however, they all share a deep concern for the world's poor and a commitment to making the planet a better place for all, ridding it of poverty, combating HIV/AIDS, ensuring environmental sustainability, protecting human rights, and empowering women.

UNDP, along with other UN agencies, has long enlisted the voluntary services and support of prominent individuals as Goodwill Ambassadors to highlight these causes. Their fame helps amplify the urgent and universal message of human development and international cooperation, helping to accelerate achievement of the Millennium Development Goals.

They articulate the UNDP development philosophy and programmes of self-reliant opportunities and motivate people to act in the interest of improving their own lives and those of their fellow citizens.

They give their time freely to help UNDP in its challenging mission, and travel often to developing countries for first-hand observation so that they can bring the human development message to the industrialized world.

Latest news

  • After global search, film star Michelle Yeoh announces names of UNDP’s youngest and cutest ambassadors – a pair of panda cubs
    Sep 19, 2016

    Award-winning global movie star and United Nations Development Programme (UNDP) Goodwill Ambassador Michelle Yeoh has announced the results of a worldwide competition to name the organisation’s first-ever Animal Ambassadors: a pair of panda cubs.

  • Game of Thrones star Nikolaj Coster-Waldau blows whistle on poverty at world’s first women’s amateur soccer World Cup
    Sep 18, 2016

    Globally acclaimed Danish actor and star of HBO’s Game of Thrones Nikolaj Coster-Waldau kicked off his role as Goodwill Ambassador for the United Nations Development Programme by refereeing the world’s first amateur women’s World Cup soccer tournament in New York.

  • Game of Thrones Star Nikolaj Coster-Waldau named UNDP Goodwill Ambassador
    Sep 17, 2016

    The United Nations Development Programme (UNDP) today appointed globally acclaimed actor Nikolaj Coster-Waldau, best known for his starring role on HBO’s Game of Thrones, as its newest Goodwill Ambassador. In this new role, the Danish actor will focus on raising awareness and support for the Sustainable Development Goals.

  • Defending the planet starts on your plate
    Aug 12, 2016

    Sustainable consumption and production is the theme of this year’s International Youth Day. It invites us to reflect on how young people can help to achieve the Sustainable Develop Goals, especially Goal 12. Young or not-so-young, many of us ask ourselves whether, on a personal level, we can contribute to the fight against climate change and other major global challenges. Turning off the light when leaving a room, recycling waste, reducing the use of plastic bags, having a shower rather than a bath… Many of us have already adopted such habits in our everyday lives. But what about our eating habits?