Mr. C. K. Prahalad is a world-known management educator who has consulted with the top management of many of the world’s foremost companies. He is Harvey C. Fruehauf Professor of Business Administration and professor of corporate strategy and international business, University of Michigan Business School. His research and writing focuses on corporate strategy and the role and value added of top management in large, diversified, multinational corporations. Among Dr. Prahalad’s books are Competing for the Future (1994), co-authored with Gary Hamel, a visionary work which has been printed in 14 languages and has been a worldwide best seller. He is co-author, along with Yves Doz, of The Multinational Mission: Balancing Local Demands and Global Vision (1999). He has consulted with many multinational firms, among them Eastman Kodak, AT&T, Cargill, Honeywell, Philips, Colgate-Palmolive, Motorola, TRW, Whirlpool, and Ahlstrom.