Global Easy Water project joins Business Call to Action by providing low-cost irrigation systems for rural farmersJan 27, 2014
New York/New Delhi - Global Easy Water Products (GEWP), a leading social enterprise has joined the Business Call to Action (BCtA) with plans to provide low-cost micro irrigation systems for smallholder farmers in India. The company expects to reach 300,000 families and smallholder farmers with its innovative technology by 2018.
To address the gaps in agricultural technology for many of India’s rural farmers, GEWP’s strategy is to provide greater access to low-cost irrigation solutions. The company has focused on addressing issues of water scarcity to help farmers increase their yields. The company’s main product, KB Drip system, provides low cost micro-irrigation technology that helps small farmers increase their yields by as much as 50%. The company estimates that each system increases net additional income for user farmer households by $400 US per year.
To create awareness about the benefits of the irrigation system, the company hires local vendors, sources from local manufacturers, uses a network of independent retail dealers, and is working to build upon the expertise of local technicians to ensure the final product reaches the smallholder farmer.
Smallholder farmers often face low crop yields and with just one harvest a year, it is often difficult for them to earn their way out of poverty.
KB brand drip irrigation systems are useful for crops like vegetables, cotton, sugarcane and horticulture. KB micro sprinklers are suitable for a variety of crops like onion, ginger, garlic and fodder. In addition, the systems typically pay for themselves after one year and are considered easy to install with minimal maintenance.
“The Global Easy Water Products are having significant impact on improving production capabilities for small hold farmers. We are encouraged by their important work in India and welcome their commitment to the Business Call to Action,” said Sahba Sobhani, Acting Programme Manager, BCtA.
“We are excited to continue to expand in order to meet the needs and improve agricultural productivity of smallholder farmers by the use of water application and efficient technologies,” said Amitabha Sadangi, CEO, Global Easy Water Products.
BCtA: Karen Newman, firstname.lastname@example.org +1(212) 906-5194