Natura Cosmeticos empowers women in Mexico
New York and Cajamar — Natura Cosméticos of Brazil, one of Latin America’s largest cosmetics firms, has pledged to provide new skills training to low-income sales representatives in Mexico as part of its commitment to the Business Call to Action (BCtA), a global anti-poverty initiative backed by the UN Development Programme (UNDP).
Natura expects to integrate all of its nearly 74,300 beauty advisers into a specialized job training programme aimed at optimizing and upgrading job skills and self-development over the next three years, the company said. The training modules, designed by Natura, are expected to increase productivity as well as earning potential by teaching essential business skills and self-knowledge. Some of the training offered includes strategic planning, direct sales, computer skills, customer service, accounting, and project management. There is also a focus on creating self-awareness and helping the consultants become agents for change in their own communities.
Some 98 percent of Natura’s beauty advisers in Mexico now are women who lack formal education or prior work experience. Natura, as part of its focus on sustainability, hopes to empower its advisers with entrepreneurial skills that will serve them well in the future.
Natura employs 7,000 staff and more that 1.5 million beauty advisers globally, with 110 staff and 74,275 beauty advisers in Mexico alone, as of December 2012.
“This important commitment represents a new, multi-level direct sales model that embraces entrepreneurship and social responsibility. Natura consultants have the opportunity to develop skills and capacities to improve their relationship with themselves, their communities, and the whole,” Natura CEO Alessandro Carlucci said.
“This commitment to BCtA demonstrates that companies can have simultaneous commercial and development impacts across varied industries and regions,” BCtA Programme Manager Sahba Sobhani said. “Through innovation, investment, and adaptation of business models to the needs of low-income people, the private sector continues to play a viable role in promoting equitable economic development.”
Enhanced and specialized skills training provide valuable support that prevents people from falling into poverty and primes them for social and economic success. Through its commitment to BCtA, Natura will expand training for low- and middle-income consumers in Mexico and introduce affordable new products in the fast-growing cosmetics industry.
“For Natura, relationships are critical to direct sales and building sustainable development models in new and innovative markets. For this reason we are more than pleased to support women and the important role they bring to the cosmetics market,” Carlucci said.
With a strong focus on human development and basic business skills training, the program also aims to transform sales representatives into inspired entrepreneurs, aligned with the Natura brand.