One Day on Earth launches archive of videos captured on 10.10.10

Jan 18, 2011

Thousands of diverse perspectives from around the world now accessible in a searchable online archive

Los Angeles – One Day on Earth, a global documentary project amassing footage from every country of the world shot during the 24-hour period of October 10, 2010 (10.10.10), today launches its online video archive. In partnership with the United Nations, Vimeo and more than 60 non-profit organizations, One Day on Earth tapped thousands of filmmakers, representing every country, to share their unique experiences.

Participants, ranging from teenagers using mobile phones to award-winning cinematographers with HD cameras, filmed their perspective as part of a collaborative effort to create a more accurate picture of life on this planet. The geo-tagged archive will host the unprecedented scope of footage and photography that explores everything from the basic human needs, joys and struggles that unite us, to the unique cultural traditions that shape individual identities. The video archive can be accessed at

Searchable by topic, location, keyword and popularity, the archive is free to use and is accessible for the public to navigate, allowing interaction with participant filmmakers via the social networking platform. Additionally, participants who contributed media to the project will have access to download all One Day on Earth footage for non-commercial use (with credit), offering an opportunity to produce their own interpretation of global life. Vimeo, a popular video platform for experienced and novice filmmakers, is providing the necessary bandwidth to host the video archive. 

A sampling of videos found in the archive include:

  • The 65th anniversary of the Workers Party of North Korea, a grand military parade in Pyongyang that marked the debut of heir apparent Kim Jong-un
  • Scenes of Mecca, the pyramids of Giza, the Galapagos Islands and other world heritage sites
  • Hundreds of videos documenting events from partner organization’s Global Work Party to reduce carbon emissions
  • Scientists in Antarctica showcasing their research and sharing a unique peek into daily life at the South Pole
  • A touching view into the 10th birthday celebration of Dutch boy with a rare genetic disease, whose life expectancy was 10 years
  • An elephant safari in Botswana, scuba dive in the Red Sea and wildlife footage from every continent shot in support of partner organization World Wide Fund for Nature (WWF)

One Day on Earth is a truly global initiative having secured contribution from every country in the world due in large part to its partnership with the United Nations Development Programme (UNDP), which helped increase access and participation in 100 countries impacted by poverty and scarce media access.

One Day on Earth aims to be more than a single day event, but also a vehicle to spread awareness with steps toward global understanding, empathy and change. One Day on Earth partnered with more than 60 charitable nonprofit organizations including Human Rights Watch, Oxfam International, Red Cross and WWF, to bring attention to some of the most critical issues impacting the global community.

One Day on Earth’s pilot year proved that, with new technology and social media, a project with such an ambitious scope is possible. A feature documentary is slated for fall 2011, and plans for a second worldwide participatory media event on 11.11.11 are already underway.

About One Day on Earth
One Day on Earth began in September 2008 as a new media project to create a unique video time capsule, global online community and feature length film—all from participant footage captured during the 24-hour period of October 10, 2010 (10.10.10). Founder/Director Kyle Ruddick and Executive Producer Brandon Litman established the project as a shared archive, allowing all participants to use and edit the footage to show their interpretation of the world. A project of the Creative Visions Foundation, One Day on Earth also works closely with dozens of non-profits and NGOs to document important social issues. To learn more, visit

About the Founders
Founder/Director Kyle Ruddick, 31, and Executive Producer Brandon Litman, 29, have production offices in the Los Angeles and New York City. Ruddick, through his Santa Monica production studio, has handled large production and post-production duties for a variety of brands and campaigns, including THX and Star Wars Episode 3. Litman has been Executive Producer for on-air marketing efforts with various television networks, including Discovery Channel, FX Networks, the Science Channel and HBO. Both credit the project’s success to the many helping hands around the world that have pitched in.

Contact Information

Brandon Litman

UNDP Around the world