Goodwill Ambassadors

 Zinedine Zidane and Ronaldo at UNDP's Match Against PovertyZinedine Zidane and Ronaldo at UNDP's Match Against Poverty

They are at the top of their field, whether it's broadcasting, the literary world or the football stadium, with talents and achievements that have made them household names in their own, and in some cases, in many other countries. Despite their diverse claims to fame, however, they all share a deep concern for the world's poor and a commitment to making the planet a better place for all, ridding it of poverty, combating HIV/AIDS, ensuring environmental sustainability, protecting human rights, and empowering women.

UNDP, along with other UN agencies, has long enlisted the voluntary services and support of prominent individuals as Goodwill Ambassadors to highlight these causes. Their fame helps amplify the urgent and universal message of human development and international cooperation, helping to accelerate achievement of the Millennium Development Goals.

They articulate the UNDP development philosophy and programmes of self-reliant opportunities and motivate people to act in the interest of improving their own lives and those of their fellow citizens.

They give their time freely to help UNDP in its challenging mission, and travel often to developing countries for first-hand observation so that they can bring the human development message to the industrialized world.

Latest news

  • A father’s pledge – for my daughters and every daughter
    Mar 8, 2017

    I just returned from Kenya, where I refereed the Global Goals World Cup. The international soccer tournament brought together everyday women and girls to play for the Global Goals that matter to them most, including gender equality and ending poverty. It was a phenomenal experience! But equally impressive was my opportunity to see first-hand the great work that UNDP is doing creating greater opportunities for women and girls. I met women whose stories of improving their livelihoods and their communities amazed and inspired me. If you’re like me, you draw inspiration from stories of real people who are actively working to build better futures for themselves and for the world. I think that’s something we all share. As a father and husband, I’m passionate about advocating for issues that matter to me personally. I want a clean, safe, prosperous planet for my daughters to grow up in. I want them to live in a world that enables them to pursue their desires, maximize their potential, and strengthen those around them. One that doesn’t hold them back or dash their hopes because of their gender.

  • Thousands of Fathers Join Actor Nikolaj Coster-Waldau In Pledge to Stand Up for Daughters Around the World
    Mar 6, 2017

    A new Care2 petition from UNDP Goodwill Ambassador Nikolaj Coster-Waldau, actor on the HBO series Game of Thrones, is calling on fathers to unite and empower women and girls by promoting literacy and education around the world. More than 18,000 people have taken the pledge.

  • Chefs Roca Brothers team up with Shakira and other celebrity advocates at the World Economic Forum
    Jan 18, 2017

    UNDP Goodwill Ambassadors and acclaimed master chefs Joan, Josep and Jordi Roca, known as the Roca Brothers, presented a new chocolate creation to raise awareness of food waste and hunger during a gala dinner at the World Economic Forum 2017, in Davos. Chefs, celebrities, UN representatives and business leaders at the “Global Goals Dinner for a Healthy Not Hungry, Inclusive World”.

  • UNDP names Panda Champions for Global Goals
    Jan 5, 2017

    The United Nations Development Programme (UNDP) today announces the winners of a global search for world citizens to step up for change and become Panda Champions for Global Goals. Dozens will soon travel to China to meet UNDP’s first Animal Ambassadors: a pair of panda cubs at Chengdu’s famed Panda Base.