UNDP Around the world

Goodwill Ambassadors

 Zinedine Zidane and Ronaldo at UNDP's Match Against PovertyZinedine Zidane and Ronaldo at UNDP's Match Against Poverty

They are at the top of their field, whether it's broadcasting, the literary world or the football stadium, with talents and achievements that have made them household names in their own, and in some cases, in many other countries. Despite their diverse claims to fame, however, they all share a deep concern for the world's poor and a commitment to making the planet a better place for all, ridding it of poverty, combating HIV/AIDS, ensuring environmental sustainability, protecting human rights, and empowering women.

UNDP, along with other UN agencies, has long enlisted the voluntary services and support of prominent individuals as Goodwill Ambassadors to highlight these causes. Their fame helps amplify the urgent and universal message of human development and international cooperation, helping to accelerate achievement of the Millennium Development Goals.

They articulate the UNDP development philosophy and programmes of self-reliant opportunities and motivate people to act in the interest of improving their own lives and those of their fellow citizens.

They give their time freely to help UNDP in its challenging mission, and travel often to developing countries for first-hand observation so that they can bring the human development message to the industrialized world.

Latest news

  • Fighting climate change, one meal at a time
    Jun 19, 2017

    The kitchen has always been the most important part of the house for us – it is where we played as brothers growing up in Girona, Spain, where we did our homework as our mother prepared her lamb and tomato stews, and where we first discovered our love of food and cooking. These days, it is a place where we combine our passion, family, and work as we run our restaurant together. The kitchen is also the perfect starting point for making more than meals – it’s a place where we truly believe everyone can make a difference. By making informed food choices, using sustainable cooking methods and reducing food waste, each of us can ensure that, as we nourish our bodies, we are also nurturing our planet. We are what we eat.

  • On Mother’s Day, Thousands Join Actress and UNDP Goodwill Ambassador Connie Britton in Pledge to Stand Up for Families Suffering from Famine
    May 14, 2017

    A new Care2 petition from actress and United Nations Development Programme Goodwill Ambassador Connie Britton is calling on people everywhere to show support for the millions of mothers and families on the brink of starvation due to widespread drought and conflict affecting northeast Nigeria, Somalia, South Sudan and Yemen. More than 59,800 people have taken the pledge.

  • Setting a sustainable table
    Apr 18, 2017

    Food has always been a central part of our lives. We grew up in our parents’ restaurant and realized early on that the way people experience food – especially how they cook food and preserve culinary traditions – has a direct impact on the fundamental areas of life. It impacts our health, happiness – even our sense of identity and belonging. So imagine if your favourite staple foods or ingredients were no longer available. Recipes passed from generation to generation could become impossible to recreate. This is what is happening in many places around the world, where climate change is impacting crop production and undermining food security. Increasing temperatures and changing rainfall patterns are threatening agricultural productivity, and some farming practices are only making matters worse.

  • UNDP Goodwill Ambassador Crown Prince Haakon of Norway lauds Liberia’s Ebola survivors and response workers
    Apr 4, 2017

    Crown Prince Haakon of Norway today met with Ebola survivors, and Ebola Response Workers and paid tribute to their efforts in caring for people infected and affected by the disease.