Business Call to Action
Launched at the United Nations in 2008, the Business Call to Action (BCtA) aims to accelerate progress towards the Sustainable Development Goals (SDGs) by challenging companies to develop inclusive business models that engage people at the base of the economic pyramid (BoP) – people with less than US$8 per day in purchasing power – as consumers, producers, suppliers and distributors of goods and services.
The BCtA is a unique multilateral alliance among donor governments – including the Dutch Ministry of Foreign Affairs, the Swedish International Development Cooperation Agency (Sida), the UK Department for International Development (DFID), the US Agency for International Development (USAID), and Finland’s Ministry of Foreign Affairs, and with the United Nations Development Programme, which hosts the secretariat. It also benefits from the collaboration of leading global institutions such as the United Nations Global Compact.
For more information on BCtA, visit BCtA's external site.